On this episode of The Broadcast, Brendan Menapace and Christopher Ruvo from ASI join us to chat about the opportunity promo poses for wide-format printers, and how they can get started and be successful in the space.
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PRINTING United Alliance Media Brands Senior Editor Toni McQuilken gave a presentation to the Greater Portland Postal Customer Council (GPPCC) about how mailers can foster strong relationships with printers to help their direct mail campaigns in the long run.
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Beyond durability, successful print quality, including color control, requires ink and substrate to work hand in hand. For certain substrates, what joins these hands, so to speak, is often a pretreatment or primer.
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