When it comes to marketing materials for a distributor, self promos are a no brainer. What could be a better way to show the world what you do than by giving out a branded product? Here are some ideas to help you put your own no-fail self promo program in place…
Read MoreAuthor: Gloria Lafont
20 Social Media Post Ideas for Your Distributor Business
One of the most frequent questions distributors ask about social media is what to post. Most tend to have product-centric posts for obvious reasons. And while there is nothing wrong with that approach, social media is an invaluable tool to show what else you bring to the table. Here are 20 ideas you can easily implement…
Read More3 Low Cost Marketing Tactics to Focus On in 2022
Most distributors do very little marketing, if any at all. That said, they know they should, but marketing has gotten very complicated. And with so many channels, gurus and contradicting advice, it can be very confusing to know what to do. If that’s you, keep on reading. I’m breaking down the top three marketing tactics you should implement…
Read MoreThe Top 10 Most Popular Articles in Our Marketing Blog for 2021
In planning our content strategy for the new year, one of the things we do at Action Marketing is a thorough review of the readership of our existing content. Here are our top 10 most popular articles from 2021. We hope they are informative and inspiring for you to elevate your marketing for your distributor business…
Read MoreTop 5 Reasons You Need a CRM System
If you’re looking to grow, you need to add new clients on a regular basis, so you must always be prospecting for new business. A CRM will help you stay on top of all the touches needed to convert a lead to a prospect and eventually to a client. Here are five ways a CRM can help you be more effective in your sales process and business growth…
Read More8 Simple Steps to Protect Your Distributor Website From Hackers
The recent GoDaddy security breach exposed over a million users’ websites and email accounts. Keeping your online properties safe is one of the most important things you can do to protect yourself and your business. The good news is, there are a few things you can do that don’t involve that much technical know-how…
Read MoreMarketing Planning for the New Year
If you’re looking to grow, this is a good time to plan for the new year and change what you can control, starting with your marketing strategy. As you work on your marketing plan for the new year, you might be wondering what things you should be doing now. Based on our experience and the market changes we have seen in the past two years, here’s what we recommend…
Read More5 Common Marketing Mistakes Most Distributors Make That Hurt Business Growth
In working with hundreds of small and medium-sized business owners over the years, the last six with distributors, I have noticed five common mistakes most of them make that are hindering business growth. Let’s take a look and those mistakes and what to do to correct them. If you stop making them, you will see a big difference in your business…
Read MoreADA Compliance and Your Distributor Website
The Americans with Disabilities Act (ADA) requires certain businesses to make accommodations for people with disabilities. That applies to physical spaces, but also to online spaces. And failure to create an ADA-compliant website could open a business to lawsuits, financial liabilities and damage to your brand reputation…
Read MoreHow Google My Business Can Help Your Search Marketing
Google My Business is a place that Google provides for businesses to create their own profile, and it’s one of the most underutilized online tools by distributors. Nowadays, it’s important to take advantage of as many tools available to increase your online footprint, and there are many advantages to having your own business profile on Google My Business…
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