Content marketing is inexpensive, but when done well, it’s a great way for promo businesses to gain exposure. We asked our supplier and distributor marketing experts for answers to some common content marketing questions. Hopefully, you can use them to get started (or get better) at content marketing for your own business…
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As the promo industry continues to consolidate, the one-stop-shop supplier model appears to be the future. What does it mean for distributors—and for everyone else? We talked to suppliers on both sides of the model to see how it’s reshaping the way they do business, and checked in with a few distributors for their thoughts…
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Search Engine Optimization, or SEO, is nothing new. It’s a strategy businesses have actively employed for years to rank their web pages higher than their competitors in order to generate new leads and sales opportunities. These days, it’s a necessary component to any digital framework, promotional companies included. So, whether you’re ready to graduate to…
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Readers, this is a very bittersweet Fave 5 for me. As usual, it was a week of awesome promotions catching my eye left and right. But, this is also my last installment of the Fave 5 series. (I won’t cry if you won’t.) I just want to say thank you to everyone who has read…
Read MoreIt might be college football season, but there’s a competition taking place off the field, and that’s on apparel deals. Forbes recently revealed the top 10 most valuable college apparel deals, and UCLA is at the top of the list with its lucrative Under Armour apparel contract. The list used the average annual value of product and cash allowance to make its calculations. The product allotments are also measured at wholesale prices, since universities purchase large amounts of apparel at wholesale…
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The brown UPS uniform is as iconic as Coca-Cola, so you can imagine our surprise when we heard that the shipping company is giving it a major redesign for the first time since the early 1920s. Since then, the most significant change to the uniforms was the switch to shorts in the early 1990s. But it looks like the times, they are a-changing for the company’s 125,000 drivers…
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Those of us in the promotional apparel space know the value of branded T-shirts, but it’s still always nice to see the items make headlines for their effectiveness. Recently, Eater reported on a New York City bodega called Gem Spa that created a T-shirt it hopes will save it from closing. And the store has a brilliant plan for selling them in a way that’s generating a ton of buzz…
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Happy Wednesday, friends! We’re just one day away from another night of football, so hang in there. To help you get over the midweek slump, I’ve got another roundup of my Fave 5. Keep reading for some awesome promotional products. 1. Madewell Tote Bags https://www.instagram.com/p/B2Ed-3Nlyls/ I’d definitely become an Insider for this autumnal tote bag.…
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We’ll admit that we probably wouldn’t have predicted SpongeBob SquarePants would dominate footwear trends in 2019, but here we are. Nike already released its Bikini Bottom-inspired Kyrie Irving x SpongeBob collaboration, which featured several designs. Now, Timberland is the latest apparel company to take advantage of the show’s 20th anniversary. According to Geek.com, Timberland has…
Read MoreWe can always depend on the Pantone Color Institute for an accurate color trend forecast. Last year, it was all about the bold reds, oranges and yellows. This year, as part of the company’s Pantone Fashion Color Trend Report Spring/Summer 2020 edition for New York Fashion Week, there are 12 colors predicted to make their impact on the fashion world.
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