One of the most critical data points to measure is return on investment, or ROI. If you can show your clients exactly what their money got them, it’s a powerful thing, an affirmation that their investment in you was worth every penny. And if you can see how your own marketing efforts performed relative to the cost, you can tweak and experiment to get the most bang for your buck…
Read MoreAccording to Sourcing Journal, Amazon just officially overtook Walmart as the most-shopped retailer for apparel. The findings are a reflection of shoppers, and not sales. This comes from a Coresight Research study that found that 54 percent of respondents bought clothing or shoes on Amazon in the past year, compared to 47 percent who purchased…
Read MorePants: We wear them to work, to the mall, to the bar and, of course, to our weekly Dolly Parton appreciation meetings. But there’s one place you likely don’t see pants: in the sky, on female flight attendants. That’s because the skirt has been the default uniform choice for flight attendants for, well, basically forever.…
Read MoreEsports is the latest craze to sweep the nation, and with that comes merchandise. Even Fanatics signed a deal to supply the apparel for the Overwatch esports league. But it looks like one esports apparel company missed the mark with its latest item. Over the weekend, Cranium Apparel unveiled its new esports dress for female…
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I might have to officially dub February the month of promotional products because I keep spotting amazing promos left and right. Honestly, it was difficult to even narrow my list down to five, but, readers, I did it. From musician merchandise to restaurant collaborations, here’s what I’ve had my eye on this week. 1. Kacey…
Read MoreIn Oklahoma, a battle has been waging over T-shirts. For the past 10 years, when visitors touched down at the Will Rogers World Airport in Oklahoma City, Okla., they were greeted with merchandise that featured the phrase, “Nothing Tips Like a Cow.” While humorous, Oklahoma residents and Oklahoma City mayor David Holt felt that the T-shirts needed to go…
Read MorePromotional apparel suppliers and distributors know that the promotional apparel world follows closely behind the retail landscape. So when Brand Finance released is 2019 annual report on the world’s most valuable and strongest apparel brands, we knew we had to dive in…
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Would you go to a clothing store that has no physical clothes in it? It might seem like an outlandish premise, but LEGO and Snapchat are hoping their new branded apparel and merchandise pop-up shop might draw consumers in for a virtual reality experience devoid of physical garments…
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Now that I’ve fully immersed myself in the AAF life (aka finally learned the name of the Stallions’ quarterback), I feel that there’s no better time to take a look at the promotional marketing efforts behind the league…
Read MoreAdmittedly, when I first found out about the NBA’s latest jersey venture, I was skeptical. A name-changing NBA jersey that can change a player’s last name and number on demand? Seems just like another way to enable bandwagon fans who don’t want to commit one way or another. But then I thought about my 24th…
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