Weirdly, I’ve been playing a ton of NBA Jam lately, so I have a heightened sense of jubilation any time the subject matter comes up. So, when I saw that there are going to be some amazing NBA Jam-inspired tees at the NBA All Star Game weekend in Charlotte, N.C., I nearly fell off my chair…
Read MoreAuthor: Hannah Abrams
Gucci’s ‘Blackface’ Sweater Fiasco Teaches Valuable Lesson in How Not to Design Apparel
This has been a rough week for Gucci. Here’s the abridged version: Last week, Gucci unveiled a black balaclava-style sweater that featured exaggerated red lips around the mouth cut-out. Social media users immediately raked the company over the coals, calling its new sweater a blackface design.
Read MoreThe NFL’s Most Exciting Player Now Has His Own Branded Apparel Store
This year, athletes are taking their merchandising into their own hands, and the results are intriguing. Just this week, Dwyane Wade launched a line of apparel called the “D. Wade World Tour” to celebrate his last year in the NBA, and Patrick Mahomes launched his own line of branded apparel through his personal website…
Read MorePromo Apparel Lessons From Justin Bieber’s Red-Hot Fashion Line
Justin Bieber is definitely having an interesting merchandise year. His hotel slippers sold out immediately, and kicked off a fashion line that has been making headlines. Bieber’s House of Drew merchandise line is not exactly the typical musician merch, but that seems to be what’s so successful about it…
Read MoreMy 5 Favorite Promotions of the Week: Death Cab Hats, Brewery Merchandise and More
Happy Wednesday, everyone! My week has been pretty uneventful so far, which is why I decided to spruce things up with another installment of my Fave 5. This week, I’ve seen so many awesome promotional products that my wallet is starting to feel the burn. Check out my favorites below, and let me know which…
Read MoreArtist Uses Embroidered T-shirt Exhibition to Raise Awareness for Good Cause
We at Promo Marketing know the value of a T-shirt. For nonprofits and raising awareness, especially, we’ve seen them make a world of difference. Just this week, Wessex FM is spotlighting embroidered T-shirts that are raising awareness for organ donation…
Read MoreUnder Armour Is Now Making Apparel for Space Travelers (Seriously)
Remember when we told you that the space suit trend was taking over the apparel world? Well, Under Armour is taking it one step further and designing actual space suits now. Virgin Galactic is enlisting the apparel company to design space apparel and footwear for passengers and pilots of its budding commercial spaceflight operation…
Read More4 Ways to Upgrade Your Athletic and Performance Promo Apparel Sales
Ten years ago, if you wore sweatpants and a racerback tank in public, friends would ask if you were headed to the gym. Then, you would have to shamefully say you were actually heading to Chipotle to scarf down a burrito, which was usually met with a judgmental head nod. Flash forward to 2019, and athletic and performance apparel is a streetwear staple…
Read MoreWhy United Airlines Got a Fashion Designer to Redesign Its Women’s Uniforms
Last year, United Airlines announced it was launching new uniforms for its employees. There was no major PR unveil, like Delta Airlines had, and no complaints of rashes or hives, as with American Airlines. But it looks like United is going one step further, employing famed fashion designer Tracy Reese to outfit its female employees with styles specific to their needs…
Read MoreGuardian Report Links Spice Girls Women’s Charity Tees to Factory With ‘Inhuman Conditions’
The Spice Girls have found themselves at the center of a sourcing controversy after a recent report from the Guardian concluded that the band’s recent “#IWannaBeASpiceGirl” charity T-shirts were manufactured at a Bangladesh plant under allegedly “inhuman” working conditions.
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