Rent the Runway was the first major company to launch the clothing rental model. The concept is simple: Shoppers pick out an apparel item they like, choose the size, select the dates they need the outfit, pay a fee, and the item is sent to their door. After the purchaser has worn the outfit, she sends it back…
Read MoreAuthor: Hannah Abrams
The Spice Girls Are Back and They’ve Got Charity T-shirts to Prove It
the newly reunited Spice Girls (aka the same group minus Victoria Beckham) has unveiled a charity apparel collection featuring a T-shirt, sweatshirt and hoodie that feature the phrase “#IWannabeASpiceGirl.” All the proceeds from the collection will go towards Power Up, a part of Comic Relief’s Gender Justice pillar, which centers around equality for women and girls…
Read MoreLet’s Review Michelle Obama’s New Book Tour Branded Apparel
This week, Michelle Obama released her new memoir “Becoming,” which has already generated quite a buzz. In support of the book’s release, the former first lady will hit the road for a speaking tour that will feature a line of apparel and other merchandise for sale…
Read MorePromotional Advent Calendars Are a Huge Business Opportunity
Tons of brands are getting in on the Advent calendar action. It’s a chance for companies to showcase some of their favorite products, and it turns out consumers are loving them. Here are a few of my favorites this year…
Read MoreThese Slightly Wrong Metal Band T-shirts Are Taking the Internet by Storm
We’ve all seen the teenager sporting the Nirvana T-shirt, and thought to ourselves, “Could he even name five of the band’s songs?” Recently, it seems people are donning band T-shirts as more of a fashion statement than anything else—a trend that upsets the band’s true fans. In an effort to curb the fakers, a designer called slightlywrong is selling a collection of T-shirts on MySoti.com…
Read MoreWhat the Return of This Once-Dead Apparel Brand Says About Promo Fashion Trends
We were upset to learn that fashion brand Delia’s filed for bankruptcy and liquidated its assets back in 2014. After all, the chain store was as influential to ’90s history as Tamagotchis and NBA Jam. So when we heard the news that Delia’s was staging an epic comeback, we couldn’t help but get excited for what it says about promo fashion trends…
Read More2018 Top 50 Suppliers Prime Line and HUB Promotional Group Provide Insight Into Mergers and Acquisitions
To gain some insight into recent industry mergers and acquisitions, we reached out to Trina Bicknell, senior vice president of sales for HUB Promotional Group, and Jeff Lederer, president of Prime Line, who told us what the moves mean for their respective suppliers and how they relate to our 2018 Top 50 Suppliers list…
Read MoreMy 5 Favorite Promos of the Week: Sixers Jerseys, Disney Mason Jars and More
Happy Halloween, everyone! And welcome to another exciting installment of my fave five. This week, there were a ton of awesome sports promotions, and a variety of other items that caught my eye. Keep reading for my five picks. 1. Sixers ‘Rocky’-Inspired Jerseys The Philadelphia 76ers debuted their City…
Read MoreThis Story About Kanye West and ‘Blexit’ Apparel Keeps Getting Weirder
Kanye West is no stranger to apparel. Even a few years ago, he was making millions off his tour merchandise and apparel pop-ups. It looks like the hip hop mogul decided to divert his attention from his successful Yeezy sneaker launches to focus on political apparel.
Read MoreReport Shows U.S. Apparel Spending Up Most Since 2005
Good news for U.S. apparel sellers: Spending is up. According to Bloomberg, Americans’ spending is surpassing expectations for economic growth in the third quarter, and it’s apparel that is reaping the benefits…
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