Jackets and outerwear have gotten a major upgrade since the days of the Thunderbirds and the Pink Ladies. While the looks are still sought out as statement pieces, they also feature technical specifications that make them must-have additions to any ensemble. With the right knowledge, promotional jackets and outerwear can help you (and your clients) achieve year-round success…
Read MoreAuthor: Hannah Abrams
A Promotional Apparel Decoration Lesson From Revolve’s Sweatshirt Fiasco
To all our promotional apparel distributors and suppliers, we have an important lesson for you this week, care of a recently released sweatshirt from apparel retailer Revolve. It just might be the difference between executing an inspiring promotional campaign and unleashing a viral hate storm…
Read MoreRap Superstar Travis Scott Offers to Design, Send Shirts for Fan’s High School Graduation
When a Texas high school student asked rap superstar Travis Scott for permission to use his “Astroworld” album art on shirts for her graduating class, Scott went a step further, offering to design and send the shirts himself…
Read MorePantone Predicts These Colors Will Be Huge This Spring
If there’s one trend report we loyally follow, it’s the Pantone Color Institute color predictions. Last year, it predicted pastel shades and bright yellow and red hues would dominate the fashion world, and it was right on the money. This year, the color experts unveiled the trend predictions for New York Fashion Week and London Fashion Week…
Read MoreTravis Scott Used a Genius Merchandise Plan to Conquer Billboard Charts
Nicki Minaj has been making enemies left and right recently. It seems she upset Cardi B so much that she threw a shoe at her, but that’s not the story that has our attention this week. According to GQ, Nicki Minaj has been targeting Travis Scott’s album sales in her latest Twitter rant.
Read MoreHow a Bacon Brand Scored a Huge Marketing Win After Supreme ‘Borrowed’ Its Logo for Hats
For a recent Supreme apparel drop, the company unveiled Horizon five-panel hats with its own take on the logo of Farmland, a bacon company—font and graphic included. But instead of taking the company to court, Farmland took the high road and went into full-on hilarity mode for a huge marketing win…
Read MoreNFL Teams Have Fun With Costco Hat Embroidery Mishap
Could a typo unite rather than divide us? Americans tend to take their NFL team allegiances very seriously, so when we learned the repercussions of a Costco NFL branding mishap, we were shocked.
Read MoreNetflix’s New Hire Hints at Big Expansion Plans for Merchandise
This past year, Netflix has been churning out the content like no other. Now it looks like the company wants to support its entertainment division with a boost in merchandise sales…
Read MoreAdidas Predicts These Women’s Golf Apparel Trends Will Be Major
According to Golf Digest, Christine Cowan, global director of product for Adidas Golf, had some interesting insights into what’s on the horizon for the company in its women’s golf apparel division.
Read MoreSerena Williams Responds to French Open Catsuit Ban With a Tutu
Serena Williams has been at the center of quite a scandal this past week. Bernard Guidicelli, the president of the French Tennis Federation, made a statement that catsuits would be banned from the tournament. Williams wore a catsuit at the 2018 tournament as a preventative measure against blood clots after she had a pulmonary embolism after giving birth.
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