Sometimes, we feel like we are screaming this message from the highest mountain top, and yet, brands continue to ignore our cries. But for those of you listening: Know your brand, and know your audience. There’s clearly a disconnect in The New York Times latest promotional apparel, and we’re not quite sure how anyone thought…
Read MoreAuthor: Hannah Abrams
How Gucci Launched an Epic Comeback (And What It Means for Promo)
With more and more millennials tossing their paychecks toward fast fashion brands like Zara, H&M, Forever 21 and ASOS, and abandoning the allure of brand names, it’s shocking that luxury fashion brand Gucci even has any skin left in the game. And yet, today’s teens are lining up to spend $590 on the company’s iconic…
Read MoreCould Under Armour Be On the Upswing? Its Skyrocketing Stock Suggests So
We’ve been following Under Armour’s fall from grace for some time now. The company’s failure to innovate, the decline of its third party retailers and its own inventory issues contributed to its sales slump, but a recent development might be a sign Under Armour is getting back on track. According to Market Realist, Under Armour…
Read MoreSelling Pride Merchandise? You Might Want to Consider Where It’s Made
The New York Times recently published an article delving into the manufacturing origins of some pride apparel, and the findings aren’t exactly positive. Retailers like H&M, Target, Primark and Levi Strauss have been known to manufacture their merchandise in countries where it is illegal to be gay, or where gay individuals are regularly persecuted…
Read MoreU.S. Textile Industry Pushing Hard for Tariffs on Chinese Apparel
In President Trump’s initial list of products subject to tariffs, home textiles were notably absent (although types of textiles machinery were included). But the National Council of Textile Organizations is calling for Chinese textiles and finished apparel to be added to the official roster, according to Home Textiles Today…
Read MoreA Sneak Peek Inside the U.S. Open’s Booming Promotional Hats Business
Promotional hats and golf go together like peanut butter and jelly (or peanut butter and pickles, if you’re our weird friend from college). The baseball cap has long been a staple of any golfer’s wardrobe, which is why the U.S. Open hats continue to be a thriving promotional business. Credit: Getty…
Read MoreHere Are the World’s Largest Apparel Companies
We get almost as excited for the annual Forbes Global 2000 List as we do for our quarterly IKEA catalog (don’t judge us). Last year, we detailed the apparel companies that took the top spots, including Christian Dior, Nike and Inditex. And this year, we…
Read MoreDelta Airlines Makes Changes to Uniforms After Employees Complained of Rashes
Last week, we delivered the unfortunate news that Delta Airlines’ highly anticipated Zac Posen-designed uniforms were already causing rashes for flight attendants. We suggested Delta should respond immediately to the crisis (to avoid the fate same fate as American Airlines) and thankfully, it seems the airline did just that. According to CNBC, Delta Airlines took…
Read MoreIHOP Blew It: Rebranding, Viral Marketing and Sticking the Landing
Last week, we raved about IHOP’s latest marketing campaign, the IHOb switcheroo. We guessed at what the B might stand for, and tossed around ideas like bacon, bellyaches, beer flights, etc. But, today, the brand revealed the meaning of its mysterious “B,” and we take back everything we said before…
Read MoreDid You Buy a Royal Wedding Gift Bag on Ebay for $30K? Someone Did!
There was this one time in college where I felt like a major entrepreneur for selling an old purse I had on eBay at a $50 profit. I was ready to switch my English major to Business right then and there, but seeing as a British woman sold her royal wedding gift bag on eBay…
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