Promotional uniforms are shifting for 2018. They’re getting more technical features and designs, and they’re even getting more casual. To help distributors stay on top of the latest in promotional uniform trends, Promo Marketing interviewed Lisa Denham, marketing director for Executive Apparel, Philadelphia. Promotional Uniforms Style Trends For promotional uniforms, 2018 will continue to see…
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Champion Athleticwear opened its first U.S. store in Los Angeles over the weekend. The big grand opening took place on April 7, and the first 500 customers received a limited edition canvas tote bag exclusively designed by local artist Stella Blu. https://www.instagram.com/p/BhQGgAvF-D8/?tagged=championla Champion chose Los Angeles because of its cultural offerings, the company said in…
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We won’t pretend we know enough about the NFL to make predictions about future NFL players and what it means for the league going forward (that’s ESPN’s beat). But what we do know is hats. In preparation for the 2018 NFL Draft at the end of April, New Era has unveiled every NFL team’s draft…
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As part of Promo Marketing’s annual Style Guide feature, we interviewed several suppliers about the current state of the promotional apparel market, millennial promotional apparel, and where they thought the industry was headed. Here, Vicki Ostrom, trend editor for SanMar, Issaquah, Wash., shared her thoughts on the hottest new trends, and what millennials are looking for…
Read MoreThese days, it can be hard to keep anything out of the public eye, thanks to the internet. From new albums to movie trailers, if it exists, the chances of a leak are inevitable. Unfortunately, the NFL learned this the hard way, and it is currently investigating a photo…
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Most of the time, Beyoncé can do no wrong when it comes to her promotional merchandise. From her Valentine’s Day collection to her Holiday collection, she’s consistently proving that she is the queen of promotional apparel. But, it looks like Queen Bey hit a snag with her latest Nefertiti-inspired spring…
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When we browsed Nike’s new spring collection last week, we had some questions. Looking at the athletic apparel retailer’s Nike Sportswear Metallic Jacket, we couldn’t help but think it looked like a space suit. But it looks like Nike kicked off an interesting trend. According to GQ, The North Face and Supreme are collaborating on…
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We at Promo Marketing know how important a logo is. We’ve seen what happens when a logo design goes right, and we’ve seen what happens when a logo design goes wrong. Unfortunately, Target learned a valuable lesson in logo design, and hopefully, you can learn from its mistake. As part of its new apparel brand…
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Nike has long been at the forefront of athletic apparel trends, thanks to its cutting-edge running shoes and streetwear-inspired looks. So, when we caught a glimpse of its upcoming Spring 2018 apparel and footwear collection, we paid extra attention. Here’s everything you need to know: According to Nike, the collection aims to reimagine the company’s…
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It’s been a big year for golf apparel. Adidas launched its adicross urban-inspired golf collection, designed to seamlessly transition golf apparel into streetwear. Bill Murray launched his William Murray golf apparel collection, which became a viral sensation. And Nike released its new Air Jordan 1 Golf Premium shoe. Not only does golf continue to draw…
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