While trends like mustard yellow and plastic trench coats were big hits at Paris Fashion Week, one designer decided to put the focus on the future of textiles. According to Engadget, Stella McCartney teamed up with an incubator called Fashion Tech Labs (FTL) to introduce new tech that breaks the textile pollution cycle. So what…
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For over 100 years, Russell Athletic has been supplying athletic teamwear, but it looks like times are changing. According to AL.com, the company released a statement last week announcing it would cease filling orders through mid-December. In the statement, senior vice president for brand management Scott Greene said the company decided to transition away from…
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In the world of superhero movies, everyone who works on set is sworn to secrecy in order to avoid any spoilers getting out. But, in the case of the new “Justice League” movie, the major spoiler might have been the movie’s official promotional merchandise. (Warning: Potential spoilers ahead.) According to GameZone, Henry Cavill revealed which…
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Ah, Taco Bell. Is there anything that brightens up Taco Tuesday more than your Cheesy Gordita Crunch? Ordinarily, we’d say stick to doing what you’re good at, because it’s so good, but after hearing this news, we’re pretty excited Taco Bell is expanding into other arenas. The fast food giant is the latest company to…
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When it comes to trade shows, corporate events and meetings, it can be hard to make a lasting impression on prospective clients and attendees. While it’s important to be organized and provide attendees with networking opportunities and knowledge…
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Typos: We hate to see them, and yet we can’t quite get enough of them. Sometimes, typos work for a promotion’s advantage. And sometimes they result in an all out internet frenzy—or in the case of this typo, a political backlash. Advocacy group Great America Alliance sponsored a bus to bring Sarah Palin and former White…
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Come Oct. 1, the Army will be trading up its classic gray workout uniforms for a darker, more technical look, according to Task & Purpose. These new uniforms feature 32 alternations from the old uniforms with plenty of features meant to aid in performance and increase comfort. Some of the features include: improved identification/key pockets,…
Read MoreA story of bribery and fraud is all over the news headlines this week, as 10 people were charged in a federal corruption investigation. According to ESPN, the three-year FBI probe has focused on coaches being paid to steer potential NBA players toward particular sports agents, financial advisors and apparel companies. So far, four NCAA…
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While most companies use lengthy press releases and sponsored news stories to get the word out about the legal repercussions of using their trademarked names, Velcro just took an amazing approach to its battle. The company released a music video entitled “Don’t Say Velcro” explaining that every time you…
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With New York Fashion Week and London Fashion Week in the glamorous rearview mirror, we can begin to make some predictions as to what’s coming down the pipeline of the fashion world. Since promotional fashion has been following runway trends more closely lately, some of these new looks might work well for your promotional apparel…
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