A recent report from the New York Post revealed that Adidas is having trouble selling its TaylorMade golf equipment brand. Adidas bet big on Tiger Woods’ endorsement, but sales have dwindled since the golf pro canceled his supposed comeback due to back issues. “That momentum they so…
Read MoreAuthor: Hannah Abrams
The North Face, Timberland and More Take Green Initiatives
VF Corporation, the umbrella company of Vans, The North Face, Timberland, Wrangler and Lee, has announced a new sustainable materials policy, according to Mens Journal. The Forest-Derived Materials Policy enacts formal guidelines for sourcing product from sustainable forest materials. “Deforestation and forest degradation continues to be a…
Read MoreTarget Wins Big With Feminist T-shirt (For Boys)
More and more retailers are demonstrating their support for women by releasing feminist apparel. Target is the latest company to add a women-centric design to its apparel offerings, and parents everywhere are loving it. According to The Huffington Post, Target’s Cat & Jack kids apparel line is churning up positive reactions among its shoppers thanks to…
Read MoreNow You Can Help Design an NFL Team’s Uniforms
Most times, when a professional sports team releases its new uniforms, there are two reactions: approval or blind rage. Fans either love the new looks, or they say something along the…
Read MoreLady Gaga Unveils Surprising Tour Merchandise
Concert merchandise has undergone quite the transition lately. More and more artists are looking to create tour merchandise that embodies fashion and creates buzz. Justin Bieber garnered attention for his concert merch, and Beyoncé caused an internet frenzy with her tour looks. Even so, Lady Gaga still managed to shock us with her new tour…
Read MoreDesigner Hopes North Korean Assassination Means T-shirt Sales
While the assassination of Kim Jong-un’s half brother Kim Jong-nam conjured up many emotions, the strangest one, so far, is this one. According to Reuters, one man is hoping to turn the assassination into profit. Here’s the…
Read MorePrimark Pulls Offensive ‘The Walking Dead’ T-shirt
European retailer Primark faced major backlash after its release of a T-shirt for “The Walking Dead.” According to BBC News, the T-shirt featured the phrase “Eeny Meeny Miny Moe” alongside a baseball bat wrapped in barbed wire. Critics said the T-shirt depicted a rhyme with a racist…
Read MoreThe 10 Biggest Marketing Mistakes Ever
There’s nothing worse than spending countless hours brainstorming a new marketing campaign only to have it flop. But thankfully, your clients probably never had a marketing disaster as big as these. Recently, Reddit users put together a list of the worst marketing mistakes of all time, and I’m sharing some of the top ones with you. 1.…
Read MoreCPSC Names Ann Marie Buerkle as Acting Chairman
The Consumer Product Safety Commission (CPSC) announced it has named Ann Marie Buerkle as acting chairman, according to a press release. Buerkle is a former New York representative who has served as a CPSC commissioner since 2013. She was recently…
Read MoreUnder Armour Releases Misty Copeland Athleisure Line
With athleisure continuing to dominate the sports and apparel market, it’s no surprise that Under Armour is doubling down on its athleisure offerings. According to SGB Media, Under Armour launched a new athleisure line in partnership with ballerina Misty Copeland: “Inspired by Misty Copeland.” The collection is…
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