Apparel brands have been partnering with movies and TV shows like crazy lately. Vans launched a “Harry Potter” collection, K-Swiss revealed a “Clueless” collection, and now Nike is getting in on the action with a “Stranger Things” collection…
Read MoreAuthor: Hannah Abrams
New Balance’s Kawhi Leonard Tee Is Minimalist Design at Its Finest (and It Keeps Selling Out)
While Kawhi Leonard and his Toronto Raptors experienced an upsetting defeat in Monday night’s game five, the basketball superstar is enjoying a victory in the athletic apparel world, thanks to his New Balance “Fun Guy” T-shirt that keeps selling out (and crashing the New Balance website)…
Read MoreMy 5 Favorite Promotions of the Week: WWDC Jackets, The Wing Tote Bags and More
June gloom might be sweeping through the west coast where I reside, but thankfully, there’s been so many vibrant promotions to cheer me up. Without further ado, let’s get into the branded items that caught my attention this week. 1. WWDC Reversible Jacket https://twitter.com/EthanSaadia/status/1135244280857911296 Apple pulled out all the stops for its WWDC swag bag,…
Read MoreIs This AI-Designed Clothing Line the Future of Apparel?
With Amazon taking the clothing world by storm with its algorithms and data-driven apparel lines, we’ve been wondering what the next step would be. Stitch Fix followed suit with its own algorithms, and Kohl’s subsequently did the same. Now it looks like we’ve got a new designer making waves: artificial intelligence.
Read MoreKawhi Leonard Sues Nike Over Rights to His “Klaw” Logo
There’s been a lot of attention of Kawhi Leonard lately as he challenges the Golden State Warriors in the NBA Finals. But, that’s not the only battle he’s fighting. The Toronto Raptors star filed a lawsuit against Nike in an attempt to regain control over a logo that he says he created.
Read MoreMinor League Baseball Team Changes Name for Hilarious Promotion, Sells Out of the Merch
We at Promo Marketing are no stranger to Minor League Baseball promotions. In fact, we can’t get enough of them. So when we saw that the Wisconsin Timber Rattlers were making headlines with their Udder Rudders name change and limited-edition team merchandise, we knew we had to share it with you.
Read MorePolo Shirt Questions? We’ve Got Answers Thanks to Pro Celebrity’s Amber Becerril
Not many people realize the first historical reference to the polo T-shirt was in 1775. It was Casual Friday in Philadelphia, and Benjamin Franklin was having a tough time deciding what to wear to his meeting of the minds at the Postmaster General’s office. He knew his waistcoat and breeches were far too stuffy for…
Read MoreMy 5 Favorite Promotions of the Week: Brewery Tees, Wilco Pencils and More
There were so many amazing promotions this week that I almost had to upgrade this to a Fave 10. But, I’m a stickler for consistent branding, so I managed to narrow it down to five. You’ll notice that this week’s Fave 5 skews pretty heavily toward beer and tacos, but I guess that’s just the stage of life I’m in right now…
Read MoreHere Is a Very Amusing T-shirt Artwork Error Involving Trucks
Buckle up, folks, because we’ve got a truck T-shirt controversy!!! We’ve seen our share of T-shirt artwork mistakes in the past, like the time Walmart printed the wrong state on its University of Maryland tees, or when Nike spelled Arkansas wrong on a football jersey. Now, Kohl’s has committed its own artwork error that is, frankly, pretty amusing…
Read MoreSurvey of 7,300 Consumers Reveals What Buyers Look For in Apparel
Since promotional apparel is increasingly shadowing retail, we can gain some insights from retail buyers. According to Apparel News, a recent survey from Cotton Inc. and Cotton Council International polled 7,300 consumers from various countries to determine what drives their clothing purchases…
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