While studying abroad in Europe my junior year of college, I purchased my favorite souvenir during a trip to London’s Portobello Market: a canvas tote bag. It was simple enough—text on the front and an image of colorful row homes on the back—but I fell in love. Even better, local schoolchildren drew the image to…
Read MoreAuthor: Hannah Abrams
NBA Turns to ’90s Nostalgia for Promotional Push
The ’90s have been making a full comeback lately in everything from fashion to television programming. Now, the NBA is following suit, attempting to capitalize on its nostalgic fan base with ’90s theme nights and promotional products. SB Nation highlighted some of the throwback merchandise…
Read MoreVideo: PM News Top Headlines for February 2016
February 2016 was a pivotal time for news in the promotional products industry with everything from slave labor reform to BIC Group’s CEO stepping down. Lucky for you, Promo Marketing has combed the top headlines to bring you a condensed version of the month’s biggest stories. Stay updated on all the latest information with Promo Marketing…
Read MoreMcDonald’s Sweden Enters Virtual Reality with Promo
McDonald’s Sweden is trying something new with its Happy Meal boxes: virtual reality headsets. According to Adweek, the promotion is connected to the Swedish “Sportlov” holiday, when many families hit the slopes for a week of skiing. The virtual reality viewers, named Happy Goggles,…
Read MoreRoyal Family Celebrating Queen Elizabeth’s 90th Birthday with Expensive China
Although Queen Elizabeth’s 90th birthday isn’t until April 21, that’s no reason why the Royal Collection Trust (RCT), a department of the Royal Household, can’t start selling commemorative china for a hefty price tag, according to The Independent. The souvenirs are set to feature…
Read MoreCommemorate Leonardo DiCaprio’s Oscar Win with Merchandise
If you stayed up late to watch the end of the 88th Academy Awards last night, then you probably saw Leonardo DiCaprio take home his first Oscar for “The Revenant.” Fans everywhere have long anticipated the night when Leo finally would win the coveted award, and it’s no surprise that people already have started selling merchandise…
Read MoreLands’ End Apologizes for Featuring Feminist Gloria Steinem Amid Backlash
Dodgeville, Wisconsin-based retailer Lands’ End has received a multitude of customer complaints following a photo shoot and interview with famous women’s rights activist, Gloria Steinem. According to Forbes, the disapproval sparked Lands’ End to issue an apologize, resulting in all mentions of Steinem being omitted. Steinem’s…
Read MoreZink Screen Printing & Design Hosts Winter Clothing Drive
Oswego Cares and Oswego Industries, Oswego, N.Y., held a clothing drive benefiting children in need in Oswego County. According to Oswego County Today, Glenn Zansitis, owner of Zink Screen Printing & Design, created…
Read MoreMinor League Baseball Team Has a Promotional Hit
The Fresno Grizzlies Triple-A baseball team tried something different during the season last year—they played one game as the Fresno Tacos. According to SportsLogos.net, the team sported Taco-themed uniforms to celebrate the team’s annual Taco Truck Throwdown tradition, and they instantly became a fan favorite. Now, the team is…
Read MoreWin Saint Patrick’s Day with These Awesome Promos
With March making its debut next week, St. Patrick’s Day is right around the corner. I get extra excited about St. Patrick’s Day because it’s a chance to bore people with my stories about spending a semester in Ireland. I’ll save you the snooze-worthy stories and instead provide some insight as to how your brand…
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