Hannah Rosenberger, Author at Print & Promo Marketing

Drinkware, Social Media & the Continual Search for the Next Stanley

First, it was Nalgene. Then, it was Yeti. After that, it was S’well, Hydro Flask, Stanley, Owala – an ever-growing list of water bottle brands making their mark on the cultural zeitgeist. In each of these “it” brands’ moment of glory, they dominated both retail and promo. S’well generated over $100 million in revenue from…

ASI’s exclusive research reveals client buying habits in eight markets and across multiple demographics.

The acquisition is the first for IMAGEN in its 15-year history and brings together two Southern California-based distributors.

ASI Research has launched a new series profiling the people distributors work with most closely: end-buyers. Each week we’ll release a new data set that spotlights one of eight markets and looks at end-buyers through demographics such as gender, region and company size. Read the previous entries in our End-Buyer research series. Companies with more than 500…

With changes coming to student-athlete compensation, schools are going to have to get creative to stay competitive in recruiting and the NIL market. There’s opportunity in that for promo.

ASI Research has launched a new series profiling the people distributors work with most closely: end-buyers. Each week, we’ll release a new data set that spotlights one of eight markets and looks at end-buyers through demographics such as gender, region and company size. Read the previous entries in our End-Buyer research series. This week, our research focuses…

Transportation agencies across the United States are using swag to up brand awareness and convey community pride

Pop! Promos will offer certain Made-in-the-USA Siligrams products, including personalized ice molds and silicone coasters, to the promo space.