ASI Research has launched a new series profiling the people distributors work with most closely: end-buyers. Each week we’ll release a new data set that spotlights one of eight markets and looks at end-buyers through demographics such as gender, region, and company size. Read the previous entries in our End-Buyer research series. This week, our research focuses…
Read More
Understanding mission, demographics and budget are key for distributors working in this market.
Read More
The quick-service chain has partnered with Lionsgate to promote the Borderlands film adaptation with product packaging that brings ‘Borderlands’ characters to life.
Read More
More than just a fad, fidget-forward products are growing in popularity and functionality, with “pop-it” balls and spinner pens taking promo by storm.
Read More
A Phryge? What’s a Phryge? And is it cute enough to drive demand for branded merchandise? We crunched the numbers.
Read More
For workout junkies and beachgoers alike, T-shirts and towels printed with water-activated ink provide a fun “reveal” for customers when the hidden designs come to life.
Read More