Universal Music Group’s merch arm is set to send the shirts to Morocco to be unspun and then upcycled into 100% cotton tees for European tour legs in the fall.
Read MoreBillie Eilish & UMG Upcycle 400K Unsold Concert Tees Into New Merch
Author: Hannah Rosenberger
Consumer Research: Gender
Exclusive research from ASI explores the promo preferences of consumers across a variety of demographics.
Read MoreUniversal Unilink Acquires Print-Focused Organization IBSA
The International Business Systems Alliance’s existing purchase contracts will add opportunities for Universal Unilink in the healthcare market, the company said.
Read MoreTranslate Gen Z’s Love of ‘Grandma-Core’ Hobbies Into Promo
Gen Z is taking their downtime offline – and their newfound interest in crafting, crocheting and cross-stich could be a fun basis for your next promo campaign.
Read MoreConsumer Research: Generations
Exclusive research from ASI explores the promo preferences of consumers across a variety of demographics, starting with age.
Read MoreExplore ASI Research’s Full Set of 2025 End-Buyer Data
Exclusive research from ASI breaks down the promo preferences of end-buyers in five top industries and multiple demographics.
Read MoreIndustry Outlook Slowly Rebounds Even as May Sales Sluggish
ASI Research’s monthly sales report revealed that half of companies had year-over-year sales declines in May, but full-year projections are showing improvement.
Read MoreBest in Branding: Promo Lessons From a Viral Hot Pink Tote Bag
Plus, learn how razor brand BIC leveraged a savvy sponsorship deal and how QDOBA fueled a sudden craving for chips and queso in college students this graduation season.
Read MoreThe Bright Side: Women’s Headwear Brand Partners With Wounded Warrior Project
A portion of sales from one of Infinity Her’s patriotic styles will be donated to the nonprofit, which supports veterans and their families.
Read More‘Why It Matters’: Promo’s First Sustainable Merch Summit
ASI, Apparelist, the Branded Merch Network and the 2 Regular Guys podcast brought industry experts together to discuss why sustainability, transparency and certifications matter for promo sales and beyond.
Read More