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Author: Hannah Rosenberger

Best in Branding: The Brands Who Won Halloween & Why It Matters

This special edition of ASI Media’s Best in Branding series breaks down why Halloween has become a key opportunity for brands and spotlights this year’s standout spooky promo campaigns.

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U.S. & China Officials Reach Tentative Tariff Agreement

The current framework would avert the additional 100% tariff on China that Trump threatened earlier this month, ahead of the president’s meeting with Chinese leader Xi Jinping on Thursday.

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Promo Industry Rebounds in Q3 With Highest Sales Growth in 2 Years

With a 5% year-over-year increase in Q3 sales, the industry picked back up after several months of tariff struggles and uncertainty settled down.

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Top 10 ESP Searches: Owala Surges as Classic Categories Lead Q3 Rankings

The third quarter also saw growing searches for products like bookmarks and fans, according to a new report from ASI Research.

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Editor’s Picks: Standout Lanyards

Distribute quality custom lanyards at events, employee onboardings, and more to add branding to an everyday item.

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Hit Promo Hosts First CSR & Compliance Supplier Summit in China

The goal for the Counselor Top 40 supplier was to engage its manufacturing partners and factories around corporate social responsibility and ethical sourcing.

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Editor’s Picks: Comforting Coffee & Travel Mugs

A quality coffee mug will ensure your client’s brand is one of the first things consumers interact with in the morning.

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Best in Branding: Root Beer Float in a Tote, Dinner Roll Sweatpants & More

From Dunkin’ to Taco Bell, food brands have upped their game this fall with creative, quirky promo collaborations that stand out from the crowd.

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Editor’s Picks: Brilliant Booth & Display Products

Ensure event branding or signage stands out with quality, vibrantly printed booth and display items.

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5 Ideas for Using NYFW Trends in a Promo Campaign

Appeal to fashion-forward end-buyers with these suggestions from the hottest show of the season.

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