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Author: Hannah Rosenberger

Prime Line Partners With YETI To Offer Drinkware Styles

The supplier, a division of Counselor Top 40 supplier S&S Activewear, will offer 10 of the fan-favorite outdoor brand’s most popular drinkware styles in its initial launch.

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Consumer Research: Region

Exclusive research from ASI explores the promo preferences of consumers across a variety of demographics.

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Billie Eilish & UMG Upcycle 400K Unsold Concert Tees Into New Merch

Universal Music Group’s merch arm is set to send the shirts to Morocco to be unspun and then upcycled into 100% cotton tees for European tour legs in the fall.

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Consumer Research: Gender

Exclusive research from ASI explores the promo preferences of consumers across a variety of demographics.

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Universal Unilink Acquires Print-Focused Organization IBSA

The International Business Systems Alliance’s existing purchase contracts will add opportunities for Universal Unilink in the healthcare market, the company said.

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Translate Gen Z’s Love of ‘Grandma-Core’ Hobbies Into Promo

Gen Z is taking their downtime offline – and their newfound interest in crafting, crocheting and cross-stich could be a fun basis for your next promo campaign.

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Consumer Research: Generations

Exclusive research from ASI explores the promo preferences of consumers across a variety of demographics, starting with age.

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Explore ASI Research’s Full Set of 2025 End-Buyer Data

Exclusive research from ASI breaks down the promo preferences of end-buyers in five top industries and multiple demographics.

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Industry Outlook Slowly Rebounds Even as May Sales Sluggish

ASI Research’s monthly sales report revealed that half of companies had year-over-year sales declines in May, but full-year projections are showing improvement.

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Best in Branding: Promo Lessons From a Viral Hot Pink Tote Bag

Plus, learn how razor brand BIC leveraged a savvy sponsorship deal and how QDOBA fueled a sudden craving for chips and queso in college students this graduation season.

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