Hannah Rosenberger, Author at Print & Promo Marketing

Takeaways From ASI’s 2024 End-Buyer Research

Last week, the last of 25 infographics breaking down that data was published. With the series wrapped up, this week’s Promo Insiders focuses on key takeaways from the study as a whole.

Despite the similarities between the print and promo markets, distributors transitioning from one medium to the other can face unique challenges because of the distinctions between the two. Here are the essentials you need to know about both.

Start presenting ideas to clients for campaigns centered on January observances.

ASI’s exclusive research reveals client buying habits in eight markets and across multiple demographics. 