Distributors are spending smarter on client campaigns, aiming for the sweet spot of premium-feel promo at every price point.
Read More2025 State of the Industry: Buyer Preferences
Author: Hannah Rosenberger
Trump Announces Barrage of Updated ‘Reciprocal’ Tariffs Going Into Effect Aug. 7
The president’s executive order on Thursday unveiled levies that will affect nearly 70 U.S. trading partners, as well as a steeper rate on Canadian goods in place immediately.
Read MoreBest in Branding: Promo Lessons From Pool Noodles, Cows & Aggressive Mustard
From Olive Garden-branded pool floaties to a wildly expensive but somehow still popular popcorn bucket, here are ASI Media’s takeaways from clever branding moments so far this summer.
Read MorePromo Sales Drop for Second Consecutive Quarter, but Optimism Up for Rest of 2025
Distributor sales collectively declined by 3.2% in Q2 2025, according to new findings from ASI Research, due to tariffs and buyer hesitancy.
Read MoreLogomark Partners With Sustainable Drinkware Brand Topl
The Counselor Top 40 supplier will debut its line of topl bottles, all made from recycled materials, at ASI Show Chicago.
Read MorePrime Line Partners With YETI To Offer Drinkware Styles
The supplier, a division of Counselor Top 40 supplier S&S Activewear, will offer 10 of the fan-favorite outdoor brand’s most popular drinkware styles in its initial launch.
Read MoreConsumer Research: Region
Exclusive research from ASI explores the promo preferences of consumers across a variety of demographics.
Read MoreBillie Eilish & UMG Upcycle 400K Unsold Concert Tees Into New Merch
Universal Music Group’s merch arm is set to send the shirts to Morocco to be unspun and then upcycled into 100% cotton tees for European tour legs in the fall.
Read MoreConsumer Research: Gender
Exclusive research from ASI explores the promo preferences of consumers across a variety of demographics.
Read MoreUniversal Unilink Acquires Print-Focused Organization IBSA
The International Business Systems Alliance’s existing purchase contracts will add opportunities for Universal Unilink in the healthcare market, the company said.
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