Though the gains were driven more by price increases than increased sales activity, distributors remain relatively optimistic for the year ahead.
Read MoreStrong Q4 Lifts Promo Industry to Record $27.7 Billion in 2025 Sales
Author: Hannah Rosenberger
ASI Orlando 2026: Product Showcase Winners
Attendees at ASI Orlando voted for their favorite fun, fashion-forward – and more – items featured in the product showcase.
Read MoreASI Orlando 2026: 4 Hard Goods Trends Set To Shape the Year Ahead
On the ASI Orlando show floor, suppliers showed off new products, from sustainable tech accessories to subtle branding opportunities to viral mini-totes.
Read MoreASI Orlando 2026: 4 Promo Apparel & Headwear Trends From the Show Floor
From fashion-forward cuts and cozy fabrics to creative decoration, suppliers at ASI Show Orlando showed off how retail influence is set to continue to shape promo apparel in 2026.
Read MoreASI Orlando 2026: Distributors Project Overwhelming Sales Optimism for 2026
As Education Day concluded, flash polling revealed that more than 90% of distributors are self-projecting increased sales in 2026 versus 2025.
Read MoreASI Orlando 2026: Driving Sales Success With Strong Supplier-Distributor Relationships
Katie Kailik, director of sales at Peerless Umbrella, shared how she learned to shift the supplier-distributor relationship from a transaction to a true business partnership.
Read MorePCNA Partners With Libbey Glass
The Counselor Top 40 supplier will now offer a selection of Made-in-the-USA glass barware and other drinkware from Libbey’s line.
Read MoreBest in Branding: Cheers to a Year of Fun & Festive Merch
From classy convenience-store replicas to cutesy coffee merch, brands did not disappoint with their seasonal holiday promo drops.
Read MoreTop 10 of 2025: Trends, Analysis & Commentary
ASI Media’s readers were especially eager for data this year on everything from promo sales to the labor market to AI usage.
Read MoreCounselor 2025 Product of the Year: Personalized Accessories
Personalized accessories, from stickers to patches to straw toppers, have transformed classic promo items into a playground for personal expression.
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