From Olive Garden-branded pool floaties to a wildly expensive but somehow still popular popcorn bucket, here are ASI Media’s takeaways from clever branding moments so far this summer.
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Distributor sales collectively declined by 3.2% in Q2 2025, according to new findings from ASI Research, due to tariffs and buyer hesitancy.
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The Counselor Top 40 supplier will debut its line of topl bottles, all made from recycled materials, at ASI Show Chicago.
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The supplier, a division of Counselor Top 40 supplier S&S Activewear, will offer 10 of the fan-favorite outdoor brand’s most popular drinkware styles in its initial launch.
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Exclusive research from ASI explores the promo preferences of consumers across a variety of demographics.
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Universal Music Group’s merch arm is set to send the shirts to Morocco to be unspun and then upcycled into 100% cotton tees for European tour legs in the fall.
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Exclusive research from ASI explores the promo preferences of consumers across a variety of demographics.
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The International Business Systems Alliance’s existing purchase contracts will add opportunities for Universal Unilink in the healthcare market, the company said.
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Gen Z is taking their downtime offline – and their newfound interest in crafting, crocheting and cross-stich could be a fun basis for your next promo campaign.
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Exclusive research from ASI explores the promo preferences of consumers across a variety of demographics, starting with age.
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