Exclusive research from ASI explores the promo preferences of consumers across a variety of demographics, starting with age.
Read MoreConsumer Research: Generations
Author: Hannah Rosenberger
Explore ASI Research’s Full Set of 2025 End-Buyer Data
Exclusive research from ASI breaks down the promo preferences of end-buyers in five top industries and multiple demographics.
Read MoreIndustry Outlook Slowly Rebounds Even as May Sales Sluggish
ASI Research’s monthly sales report revealed that half of companies had year-over-year sales declines in May, but full-year projections are showing improvement.
Read MoreBest in Branding: Promo Lessons From a Viral Hot Pink Tote Bag
Plus, learn how razor brand BIC leveraged a savvy sponsorship deal and how QDOBA fueled a sudden craving for chips and queso in college students this graduation season.
Read MoreThe Bright Side: Women’s Headwear Brand Partners With Wounded Warrior Project
A portion of sales from one of Infinity Her’s patriotic styles will be donated to the nonprofit, which supports veterans and their families.
Read More‘Why It Matters’: Promo’s First Sustainable Merch Summit
ASI, Apparelist, the Branded Merch Network and the 2 Regular Guys podcast brought industry experts together to discuss why sustainability, transparency and certifications matter for promo sales and beyond.
Read More4 Tips for Contract Decorators Working With Promo Distributors
Whether or not you’ve worked within the promo supply chain before, consider these four pieces of advice to stand out as a decoration vendor.
Read MoreEnd-Buyer Research: West
Exclusive research from ASI explores end-buyer habits in five new industries and across multiple demographics.
Read MoreEnd-Buyer Research: South
Exclusive research from ASI explores end-buyer habits in five new industries and across multiple demographics.
Read MoreEnd-Buyer Research: Northeast
Exclusive research from ASI explores end-buyer habits in five new industries and across multiple demographics.
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