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Author: Hannah Rosenberger

End-Buyer Research: Advertising & Marketing

Exclusive research from ASI explores end-buyer habits in five new industries and across multiple demographics.

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Supplier Releases First Market Study of Promo Industry in Argentina

The report from South American supplier Zecat details top markets, product categories and what matters for end-buyers in the country with the third-largest GDP in South America.

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End-Buyer Research: Government

Exclusive research from ASI explores end-buyer habits in five new industries and across multiple demographics.

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End-Buyer Research: Tech

Exclusive research from ASI explores end-buyer habits in five new industries and across multiple demographics.

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How Do I Price My Hard Goods?

If you’re considering adding branded hard goods to your promo offerings, here are some tips for effective decoration pricing.

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End-Buyer Research: Nonprofit

Exclusive research from ASI explores end-buyer habits in five new industries and across multiple demographics.

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Editor’s Picks: Restorative Health & Wellness Essentials

Appeal to spas, fitness centers or companies with employee wellness programs with these health-focused items.

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End-Buyer Research: Real Estate

Exclusive research from ASI explores end-buyer habits in five new industries and across multiple demographics.

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All-Day Attire: Polos & Business Casual for a Modern Workplace

Business casual goes beyond the office as employees look for elevated comfort, sustainable fabrics and nontraditional colors.

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What Does the ‘White-Collar Recession’ Mean for Promo?

Hiring slowdowns in industries like finance and tech have impacted how companies spend their marketing dollars – and where the power lies in the job market, including in promo.

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