The Counselor Top 40 distributor put the funds from its annual candygram fundraiser to good use supporting an employee’s son with a heart defect.
Read MoreAuthor: Hannah Rosenberger
Helen Stromberg To Retire End of Year
The longtime leader of supplier StrombergBrand Umbrellas will leave behind a 45-year industry legacy.
Read More2024 ASI Media Product of the Year: Yard Signs
Throughout a fiercely contested election, political signs became the symbol of choice for a divided nation.
Read MorePromotions Planner: Spring Has Sprung
Start presenting ideas to clients for campaigns centered on March observances.
Read MoreGoldstar Hires Cathy Yonek as Global Director of Digital Experience
Yonek will lead the Counselor Top 40 supplier’s digital modernization efforts moving into 2025.
Read MoreWhy Is There So Much ‘Wicked’ Merch?
The over-the-top marketing campaign for the Broadway hit’s film adaptation helped boost it to a box office record for opening weekend.
Read MoreObituary: Robert Paschal, Warwick Publishing
The owner and CEO of Warwick Publishing (asi/95280) passed away on Nov. 17 after nearly five decades with the supplier.
Read MoreHow To Embrace ‘Dopamine Décor’
The latest interior design trend suggests that adding color and creativity to a room – or end-buyer campaign – can boost your mood.
Read MoreM&M’s Releases a Branded ‘Snack Jacket’ Aimed at Moviegoers
The very limited-edition merch drops on Nov. 15 in collaboration with Amazon MGM Studios’ holiday movie Red One.
Read MoreHow Supplier Wayo Is Using AI To Alleviate Overseas Supply Chain Complications
Wayo co-founder Julia Xu discusses the supplier’s AI model, created based on data from thousands of overseas factories to simplify international product sourcing.
Read More