Hannah Rosenberger, Author at Print & Promo Marketing

End-Buyer Research: Baby Boomers

Exclusive research from ASI explores end-buyer habits in five new industries and across multiple demographics.

Citing reasons ranging from boosting American manufacturing to erasing the country’s trade imbalance, more than a third of distributors support Trump’s tariffs, according to ASI Research.

Exclusive research from ASI explores end-buyer habits in five new industries and across multiple demographics.

Whether it’s big, bold designs or understated logos, distributors and suppliers are adopting an innovative approach toward branding tumblers and mugs.

Exclusive research from ASI explores end-buyer habits in five new industries and across multiple demographics.

Suppliers showed off fresh and trending items in the show’s Product Showcase area, where attendees were able to vote on their favorites.

From uniquely textured decoration to taking fresh inspiration from retail, here are the top trends and new products from the South’s signature trade show.

For Gross – a competitive race car driver, marketing executive and C6 quadriplegic – finding success is all about embracing both failure and our biggest weaknesses.

ASI President & CEO Tim Andrews, iPROMOTEu CEO Lori Bauer and The Magnet Group CRO Dan Jellinek weighed in on potential tariff impacts and how suppliers and distributors alike are preparing.

Lizz Reidy and Jenna Sackett of Stahls’ demoed a variety of decoration placements and strategies to make promo apparel stand out in a populated market.

Author: Hannah Rosenberger

End-Buyer Research: Generation X