They might be the strangest thing you’ve seen all year – but these companies are doing something right with their co-branding.
Read MorePromo Lessons From the Weirdest Brand Collaborations of 2024
Author: Hannah Rosenberger
The Bright Side: Kaeser & Blair Raises $10,000 for Employee Family in Need
The Counselor Top 40 distributor put the funds from its annual candygram fundraiser to good use supporting an employee’s son with a heart defect.
Read MoreHelen Stromberg To Retire End of Year
The longtime leader of supplier StrombergBrand Umbrellas will leave behind a 45-year industry legacy.
Read More2024 ASI Media Product of the Year: Yard Signs
Throughout a fiercely contested election, political signs became the symbol of choice for a divided nation.
Read MorePromotions Planner: Spring Has Sprung
Start presenting ideas to clients for campaigns centered on March observances.
Read MoreGoldstar Hires Cathy Yonek as Global Director of Digital Experience
Yonek will lead the Counselor Top 40 supplier’s digital modernization efforts moving into 2025.
Read MoreWhy Is There So Much ‘Wicked’ Merch?
The over-the-top marketing campaign for the Broadway hit’s film adaptation helped boost it to a box office record for opening weekend.
Read MoreObituary: Robert Paschal, Warwick Publishing
The owner and CEO of Warwick Publishing (asi/95280) passed away on Nov. 17 after nearly five decades with the supplier.
Read MoreHow To Embrace ‘Dopamine Décor’
The latest interior design trend suggests that adding color and creativity to a room – or end-buyer campaign – can boost your mood.
Read MoreM&M’s Releases a Branded ‘Snack Jacket’ Aimed at Moviegoers
The very limited-edition merch drops on Nov. 15 in collaboration with Amazon MGM Studios’ holiday movie Red One.
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