Breaking Point: Why Rebates Are Tearing Apart Distributors and Suppliers

When Kate Ivory, owner of GIDI Promotions, started out as a distributor more than 20 years ago, something happened that really bothered her. She was immediately offered end-quantity pricing (EQP) by suppliers – even though she’d never worked with those suppliers before. “It’s like, I’ve done nothing to deserve that,” says Ivory, who’s based out…

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