While I live and breathe all things ink and thread for apparel, I also understand most people are not going to be as obsessed with the specifics of the craft. However, even if you don’t know the specifics of ink mixing and mesh densities, I believe it is only beneficial to be aware of all the possibilities you can offer your clientele.
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When your client asks for a new T-shirt or hat idea, chances are you send them back a few shirt options in their selected colors and maybe a couple hat styles that fit their idea. It is likely that most of us are operating in this fashion, taking the inquiry and producing what is asked for the client. While this is fine on an introductory level, it puts the reins into the clients’ hands instead of allowing us, the experts, to direct the client…
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