BRANDING’S OMNIPRESENCE IS a sign of modern times. Advertising itself has been around for many thousands of years. From Roman coins featuring the faces of emperors and generals to waterfalls and colonies named for the British monarchy, branding has played an influential role throughout history. Still, no era has rivaled the extent and scope of the power marketing has on current society. Today, all of the catchy slogans and flashy logos can sometimes run together in the mind of the consumer. But everyone recognizes sports team logos and sports brands. Sports have the ability to thrill a consumer like no other line of brands. Nobody
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Hit (the track) and Run
WINTER HAS NEVER been the ideal season for health and wellness. Heavy holiday feasts inevitably lead to the purchasing of larger-sized, cold-weather wardrobes in anticipation of the expanded waistline. Too many fruitcakes could be battled with a few trips to the gym, but a focus on fitness has never been part of the holiday season. The dark days of winter make hibernation appealing—especially when faced with the prospect of scraping the ice off the windshield and driving to the gym. Fitness can wait until bathing suit season, right? Wrong. These concessions can mean the holiday weight never gets shed. Obesity has reached epidemic proportions in
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