While we can soon expect to see further information on the NCAA’s plans to allow student-athletes to monetize their names and images, many schools are hopping glad over another means to generate cash: branded beer. According to The New York Times, more than 20 universities are licensing their own beer as a way to market themselves…
Read MoreAuthor: Joseph Myers
Here Is a Very Fun Halloween Promo Item From the Band Misfits
Though Glenn Danzig and his mates who make up the punk band Misfits gave themselves a name that signifies being outsiders, we consider the musicians our peers in appreciating the power of promotional products. Through their record company’s partnership with Dead Zebra Inc. and the O-No Food Company, they released a very cool Halloween-themed promo…
Read MoreYee-haw! Whataburger Teams Up With Justin Boots to Release Customized Cowboy Footwear
Whataburger turned 69 in August, but the fast food restaurant chain has not decided to be a curmudgeon, thanks especially to its recent run of humorous tweets. With most of its locations in Texas, the company is certainly catering to its local admirers through the release of limited edition cowboy boots that enhance the beloved…
Read MoreThe Paris 2024 Olympics Logo Went Viral (for All the Wrong Reasons)
On the global stage, many people are already looking ahead to 2024, when Paris will host its third Summer Olympics. Last week, the event’s organizers released the official logo for the games, and, well, let’s just say many observers weren’t ready to give the designers a gold medal for creativity…
Read MoreThe Curious Case of the Controversial T-Shirt Pulled from the WWE Site
Professional wrestling enjoys immense popularity thanks to a number of performers, including those who hold the title of “heel.” Albert Christian Hardie Jr., who wrestles as Jordan Myles for the WWE brand NXT, believes its his employer who is playing the heel, thanks to a T-shirt that he thinks has racist undertones.
Read MoreHow Well Can People Draw Famous Brand Logos From Memory: Europe Edition
A test from Adler Business Gifts showed that many of the 100 subjects struggled to recall the composition of 10 well-known brands’ logos when asked to draw them from memory. We don’t know what’s more impressive: the good ones or the bad ones!…
Read MoreMiller Lite Wants People to Unfollow It on Social Media
Throughout its 46-year history, Miller Lite has come up with some interesting means to advertise, and with social media being all the buzz, one would think that 2019 could be a watershed year for the company through various platforms. It could very well end up being so, but not in the way that we would…
Read MoreUnder Armour Sues Clothing Company Over Knockoff Apparel, Logo
While the major news coming from Under Armour is that Kevin Plank will vacate his CEO role on New Year’s Day, the company is getting even more public attention through a lawsuit against a clothing company. In going after Ageas Inc. for its Hotsuit apparel, Under Armour is claiming that a “copycat logo” and the…
Read MoreGeiger Announces A Third 2019 European Acquisition
UK Distributor GeigerBTC, a subsidiary of Geiger, Lewiston, Maine, announced it has acquired London-based distributor Shout Promotional Merchandise as part of its continued expansion strategy to support clients in the United Kingdom and across Europe. Shout Promotional Merchandise has been…
Read MoreWhere Is All the ‘Joker’ Movie Merch?
With domestic returns having hit nearly $250 million as of Sunday, “Joker” is proving a colossal success for the action and crime movie genres, but it is doing little to assist the promotional products industry. That is due to a dearth of goods to drive further interest in Joaquin Phoenix’s turn as the DC Comics…
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