We have heard for centuries that all is fair in love and war, so perhaps the bigwigs at Wendy’s thought that pair needed to become a trio, with “advertising” as the addition. That could be one explanation for the company’s weekend introduction of Feast of Legends, a Wendy’s-branded role-playing game that makes obvious the fast…
Read MoreAuthor: Joseph Myers
Turns Out Impeachment Is Good for the T-shirt Business (On Both Sides)
The concept of impeachment is proving beneficial to the T-shirt business, with both sides of the political aisle getting in on the fervor by launching their own impeachment-related tees. State branches of the GOP are selling one, while Rashida Tlaib, the Democratic rep from Michigan, is selling another…
Read MoreBanksy Had to Open a Merch Store to Stop a Greeting Card Company From Using His Name
Since the early 1990s, Banksy has enjoyed defying convention not only through his street art but also by refusing to reveal his identity. While the anonymous creator has thus far been able to keep up his cloak, he has found himself needing to accept at least a bit of normalcy through the use-it-or-lose-it guideline. Having…
Read More3 Promotional T-shirt Lessons From a Guy Who Wore a Different Baseball Tee Each Day for the Entire MLB Season
Playoff baseball is upon us, but even though we don’t know who will emerge as the Kings of October, we know who the Duke of March through September is. That title belongs to Sporting News writer Jason Foster, who, during each day of the regular season, wore a different T-shirt related to baseball. We figured he now knows a thing or two about T-shirts…
Read MorePhiladelphia Eagles Fan Designs and Sells T-shirts Commemorating His Own Viral Moment
Following a Philadelphia Eagles loss to the Detroit Lions, diehard fan Hakim Laws—fresh off saving children from a house fire—called out Eagles wide receiver Nelson Agholor in a local news interview. His comments quickly went viral, with Laws creating T-shirts and sweatshirts commemorating the micro-moment…
Read MoreChicago White Sox Tap Young Cancer Survivor to Design Promo T-shirt
The White Sox asked 9-year-old Bradley Godish, who has fought acute myeloid leukemia since 2014, to design the T-shirt for pitcher Michael Kopech’s youth cancer fundraiser. Having had links to the franchise since 2015, the now cancer-free boy met Kopech at an event last year, immediately gravitating toward the pitcher…
Read MoreMastercard Now Has Promotional Macarons to Launch Its ‘Brand Flavor’
Mastercard believes it needed a “brand flavor.” So it launched promotional macarons, which come in “passion” and “optimism” flavors and are shaped like the circles in Mastercard’s logo. It follows several moves by the financial services company to update and diversify its branding…
Read MoreLet’s Take a Look at the New Yahoo Logo and Branding
When we think of the modifications that companies implement to excel, the temptation might be to concentrate only on changes they make to their personnel and product lines. However, a branding alteration can prove a big boost to business, and the new Yahoo logo is looking to do that for an entity that has fallen on hard times this decade…
Read MoreCheck Out Taco Bell’s Sauce Packet Halloween Costumes
Now that fall has arrived, everyone’s rewiring their brains to enjoy the season’s staples, including pumpkin spice everything, playoff baseball and Halloween. With only 38 days remaining until tricks and treats enjoy the limelight, Taco Bell has come up with a scary good concept by issuing costumes that take their inspiration from the company’s quartet of sauce packets…
Read MorePurdue University Gets In On ‘Stranger Things’ Bump With Retro T-shirt
Everybody who follows Netflix’s “Stranger Things” should expect it to continue to fill episodes with 1980s references and attire. So impressive has the show’s track record for shout-outs become that Purdue University brought back a retro T-shirt after it briefly appeared on a Season 3 episode of the show…
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