The Toronto Blue Jays have had a wretched season, amassing a 55-85 record heading into today, and most recently getting no-hit by Houston Astros’ ace Justin Verlander. But while that result was pitiful, the day was not lost, as Dwayne Johnson, better known as The Rock, gave the team some Twitter love. And it was…
Read MoreAuthor: Joseph Myers
What to Know About the Booming Promotional Socks Category
The global footwear market is expected to hit $11.6 billion by 2023. What does it take to provide buyers and wearers with promotional socks they’ll love? Promo Marketing talked to Vincent Goralczyk, president of Custom Sock Line LLC, Dumont, N.J.; Chloe Ayres, marketing manager for Sock Club Enterprises LLC, Austin, Texas; and Kelly Yarborough, CEO of Sock101, Lee’s Summit, Mo., to find out…
Read MoreKISS Has Trouble Spelling ‘Cincinnati’ on Concert T-shirt
A concert T-shirt from KISS joins a storied list of geographic branded merch mix-ups that includes Illinois, Massachusetts, Michigan and New Mexico. The item in question this time? A shirt that should have read “Cincinnati,” but instead said “Cincinnatti” (with an extra “t”). The shirts were listed for $50 at the band’s merch table…
Read MoreChicago Will Scatter Massive Bears Bobbleheads Throughout the City This Football Season
Those who are remotely familiar with the newsletter certainly know that we here at Promo Marketing absolutely love bobbleheads. The Chicago Bears must know our weakness for chronicling the collectibles, as they have taken the joy of the products to new heights, literally, placing seven-foot-tall versions of famous team personnel around the city to honor…
Read MoreBud Light Brings Back Its Cleveland Browns ‘Victory Fridges’ for Promotional Pop-Up Shop
Bud Light is bringing back a popular promotion from last season: “Victory Fridges,” the beer-filled promotional refrigerators that would “unlock” once the Browns finally notched a win. Come Sept. 3 and 4, Bud Light will team up with the Browns to hawk the branded fridges to rabid fans through a pop-up shop creatively dubbed B.L. & Brown’s Appliance Superstore…
Read MoreWhy a Vintage DARE T-shirt Was the Talk of Serena Williams’ U.S. Open Match
Calling the matchup between Serena Williams and Maria Sharapova a “rivalry” really tests the limits of the word, as though they have met 22 times and on many big occasions, the former leads their head-to-head 20-2. The latest drubbing came Monday night during the U.S. Open, and while the victory for Williams drew plaudits, a DARE T-shirt that her husband Alexis Ohanian donned was the real star…
Read MoreWhy a Texas Teen Has Collected More Than 200 Animal Shelter Promotional T-shirts
We often hear that everything is bigger in Texas, and 13-year-old Jayson Kimberly is helping to prove that the sentiment applies to the knack for being selfless, too. Hoping to draw attention to the issue of animal welfare, the adolescent is donning promotional T-shirts for different animal shelters throughout the school year…
Read MoreBrand Hijacking: Intellectual Property and the Promo Industry
Requests for artwork and designs using other brands’ intellectual property without permission—honest mistake or not—are a growing challenge for distributors. What’s the motivation behind the practice, known as brand hijacking, and how can industry companies address it?…
Read MoreAndrew Yang Seeking a Marketing High Through Marijuana Merch Release
Having already secured the backing of one very influential person, namely, Promo Marketing mainstay Elon Musk, Democratic presidential candidate Andrew Yang is hoping to bolster his standing by reaching out to ganja lovers. On Saturday, the entrepreneur tweeted that his campaign is selling marijuana merch, with the goods building on the candidate’s advocacy for cannabis…
Read MoreElon Musk Wants to Nuke Mars, and He Has the Promotional T-shirts to Prove It
Though Elon Musk founded The Boring Company in 2017, he has crafted a career and public profile that is anything but boring. For his latest display of genius/madness, the entrepreneur is making good on his now 17-year-old dream to colonize Mars, with his SpaceX company’s website selling promotional T-shirts designed to further his quest to,…
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