Since visual learners make up approximately 65 percent of our population, compelling images often play great roles in leading consumers to make purchases. If the Food and Drug Administration (FDA) has its way, striking visuals will become the antithesis of must-have buys, as the agency is hoping to add dissuasive depictions to cigarette packaging and advertising. https://twitter.com/US_FDA/status/1162018596568088577?s=20…
Read MoreAuthor: Joseph Myers
Why USPS Pulled a Branded T-shirt From Its Online Store
The U.S. Postal Service pulled a T-shirt from its online store after a retired aerospace engineer pointed out that the airplane on the shirt’s design looked like a Cold War-era Soviet aircraft. USPS said the design, which had been selected by an unnamed vendor, was most likely just some stock art of an airplane. Weirdly, the shirt also included a typo that likely would have gone unnoticed if not for the whole strange sequence…
Read MoreTrump Campaign Store Now Selling ‘Fredo’ Chris Cuomo T-shirt
The Trump Campaign is again capitalizing on a promotional product to bolster President Donald Trump’s reelection bid, and, like the eponymous straw, this new item is a way for the president to fight back against someone or something that irks him. Just two days after the news took the internet by storm, the Trump Campaign store has made available a Chris Cuomo T-shirt as its next micro-moment funds generator…
Read MoreMountain Dew Says Sorry for Michigan Mishap With Special Merch, Labels
After a marketing mistake that saw Mountain Dew include Michigan’s Upper Peninsula as part of Wisconsin, the beverage company created and distributed branded merch and limited-edition bottles created as an apology to Upper Peninsula residents. The geographic error ended up working in Mount Dew’s favor, as the company’s fast response was enough to win over critics…
Read MoreThe Top 20 Sellers on YouTube Earned a Combined $29.9M From Branded Merch Sales in Past Year
Ah, YouTube, the place where someone can go to see a quick video and then become fixated on the gazillion other appealing clips to view! While many take to the video-sharing website purely for entertainment—dogs dozing off and people doing dumb stunts come to mind—others rely on the space to make a living. As YouTubers,…
Read MoreMinor League Team’s ‘Typo’ Leads to Fun Name-Change Promotion, Merch
If we had our way, there would be no offseason for minor league baseball, so that we could write about its promotional campaigns year-round. For the second time since June, we find ourselves chronicling the Lehigh Valley IronPigs, who, due to a “typo,” will play as the IronPugs in 10 days’ time, giving fans a chance to own some special pug-centric merch…
Read MoreSmall Band Shares ‘Open Source’ T-shirt Design Any Band Can Use to Show Fans Why Buying Merch Matters
We are not ashamed to admit we had not heard of the band While She Sleeps before having become aware of its efforts to educate listeners on the complexities of the music industry. The metalcore act is hoping that a T-shirt design will help remind music fans that, especially in the age of streaming, buying…
Read MoreChips Ahoy’s $210 ‘Cookie Rig’ Is the Craziest Promotional Product We’ve Seen This Summer
The Chips Ahoy marketing team must have become jealous of the coverage that Promo Marketing has given to fellow Mondelez International asset Oreo through this website. That must be the reason that the cookie brand has decided to release the Cookie Rig, a product so preposterous that we have to declare it the summer’s craziest…
Read MoreFrench’s Celebrated National Mustard Day With Promotional Mustard Ice Cream
Summertime temperatures can make people engage in some weird activities. Therefore, we are going to make rising digits take the heat for a peculiar campaign by French’s. In honor of August 3’s National Mustard Day, the McCormick & Company brand released mustard ice cream, with visitors to New York and California able to make the…
Read MoreOwner of Champion Auto Parts Brand Had No Idea Its Logo T-shirt Would Be in Tarantino Movie
Even though movie tickets cost about a zillion dollars these days, the $79 million box office haul for “Once Upon a Time…In Hollywood” still resonates as an impressive feat. While obtaining a few more bucks from the film weighs heavily on the minds of Sony/Columbia bigwigs, the brains behind the Champion auto parts brand are,…
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