Wordplay comes with the territory of covering the promotional products industry, as companies are fond of distinguishing themselves via catchy puns and quirky titles in their marketing. Taco Bell and T-Mobile are sating our desire for a smile-inducing bit of wit—and all the accompanying merch—through their T-MoBell pop-up stores set to open next week. https://twitter.com/TMobile/status/1151142831387398144…
Read MoreAuthor: Joseph Myers
Busch Pop-Up Shop Offers Limited Edition Merch (If You Can Find Its ‘Secret Forest Location’)
Pop-up shops and Anheuser-Busch have proven consistent news sources for us, so when we learned that they would be uniting for a limited-edition merch campaign, our promotional products- and beer-loving sensitivities hopped to attention. Beginning today, Busch is using Twitter to drop clues on the location of its “Pop-Up Schop,” which, yes, will be held in a “secret forest location”…
Read MoreMinor League Baseball Team Wins Award for Promotional Phone Case Giveaway at First-Ever Smartphone-Free Game
The Houston Astros have fashioned more than a few photo-worthy occasions lately, including their Game 7 road win to capture the 2017 World Series. However, the American League club’s Double-A affiliate, the Corpus Christi Hooks, decided against immortalizing the action at their Whataburger Field on June 20, as the team gave away promotional phone cases…
Read MoreBulletin of the Atomic Scientists, Keepers of the Doomsday Clock, Want to Save the World With Swag
When you hold the title as the keepers of the Doomsday Clock, the general public could surmise that you might be just a tad, uh, tightly wound. The Bulletin of the Atomic Scientists, however, is proving that presumption wrong, thanks to the organization’s annual fund drive, through which it wants supporters to help “save the…
Read MoreKFC’s New Promotional Hat Is Perfect (But You Can Get It Only in Russia)
We can always count on Kentucky Fried Chicken (KFC) not only to cater to our carnivorous cravings but also to come up with compelling marketing campaigns. This time around, the brand is expanding its Russian presence through a promotional hat that, yes, is a bucket hat, and yes, can double as an actual fried chicken bucket…
Read MoreFive of Our 2019 Fastest-Growing Distributors on How They Grew, Top Business Tips
There’s no such thing as too much advice on how to grow your business—especially when it comes from companies that have walked the walk. So, we asked a few standout promo distributors from our Fastest-Growing list for two things: 1) the story behind their success and 2) their top tip for other distributors looking to grow. Below, in their own words, they gave us the details…
Read MoreGrowing Your Business: Advice From Two Fast-Growing Promo Distributors
As part of our 2019 Top Distributors list, we looked at some of the industry’s fastest-growing promo distributors. Winbrook increased its promotional products sales by 42.86 percent last year. Real Sourcing Network LLC grew its upstart promotional products business by 744.44 percent. We talked to both companies to find out how they did it—and what other promo businesses can learn from their success…
Read MoreWeird Al Gets a Branded Merch Bump After T-shirt Appears on ‘Stranger Things’
Scoring a mention on “Stranger Things,” whose Season 3 episodes have set Netflix viewership records since their July 4 debut, has become the athletic equivalent of suiting up for the Golden State Warriors. In other words, there is always going to be a shot at glory, with promotional prowess being the case for the people…
Read MoreSmall Brewery Takes on Molson Coors Over Promotional T-shirts
Summer should involve a number of ways to kick back and brush aside thoughts of all of the responsibilities that can weigh heavily on our hearts and minds. Some folks require fancy getaways as parts of their brain breaks, while others are just content to call on comforting furniture to help put everything into perspective.…
Read MoreThe Yankees and Red Sox Gave Meghan Markle Some Royal Baby Swag at Their London Series
As the London Series between the Boston Red Sox and New York Yankees approached, we found ourselves disappointed when we did not come across any compelling promotional products to tout the occasion. All hope was not lost from a branding perspective, though, thanks to the teams competing and a little royal intervention. Prince Harry and…
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