Psychologists and other experts frequently tell us that there exists no one way to live a good life, and, as more research emerges, trend followers are reporting that the same principle applies to logo design and branding pursuits. Through the Logo Lounge’s 2019 Logo Trend Report, businesses and prospective entrepreneurs can enjoy an immersive look…
Read MoreAuthor: Joseph Myers
Krispy Kreme’s Enormous Times Square Flagship Store Will Have Branded Merchandise, Stadium Seating
Thanks to Krispy Kreme, there will be no summer news slump, as the doughnut company and coffeehouse chain announced yesterday that it will open a gargantuan Times Square flagship store, with a branded merchandise selection that’s nearly as appetizing as a fresh hot original glazed. https://twitter.com/krispykreme/status/1138068300569595905 Totally going against the stance from Roman playwright Plautus…
Read MoreExpo East: Day Two Best-of Roundup
Last week’s PPAI Expo East gathering in Atlantic City featured 302 businesses offering wide varieties of products and services, and although diversity marked their New Jersey-based presence, two themes ran common among them—pride and innovation. Every Promo Marketing interaction with the companies sparked conversations that made apparent that the exhibitors are spending 2019 displaying both,…
Read MoreCliff Quicksell’s Advice on Staying Relevant
Time, as we all know, is money, and anyone who mismanages any aspect of it can, according to Cliff Quicksell, become “irrelevant in two seconds.” To help business practitioners avoid that distinction, the vice president of affiliate marketing for iPROMOTEu, Wayland, Mass., took to the show floor at PPAI Expo East in Atlantic City to…
Read More‘Your’e’ Not Going to Believe This Taylor Swift Merch Typo
While it seems that all she touches turns to gold and everything she releases goes platinum, even Taylor Swift cannot avoid an occasional brush with imperfection. Since spelling was on our minds last week thanks to the national competition (and given that it’s our job), we could not avoid exploring a gaffe that appears on…
Read MoreOreo Builds Cookie Printer for Fan Personalization Promo
Certain words will always make our ears prick up, with “Oreo” being among the top elevators. Americans have certainly done our part to make the goodie the top cookie in the world, and we appreciate that other countries have similar devotion to the Mondelez International Inc.-issued product. Australians comprise one such group of diehards, and…
Read MoreThere’s a ‘Friends’ Themed Café Coming (With a Ton of Branded Merch)
This year is proving a monumental one for NBC television shows that are celebrating impressive anniversaries. Only 17 days ago, we highlighted the baseball-related adulation that “Seinfeld” is receiving as it turns 30, and today brings an opportunity to tout “Friends,” which the fashion retailer Primark is commending for turning 25 via a themed café…
Read MoreSmall N.C. Town Wants to Turn ‘State’s Best-Tasting Water’ Into Promotional Gold
We can say we’re a tad bit envious of the residents of Mount Olive, N.C., whose town manager and mayor are considering promoting their award-winning tap water by filling and branding bottles with it. The small town, population 4,650, is best known for its pickles, but as a repeat “best of” water winner, it’s looking at promotional bottled water as its next claim to fame…
Read MoreMLB Still Hasn’t Solved Its Memorial Day Apparel Problem
While the internet teemed with pieces that aimed to clarify the distinction between Memorial Day and Veterans Day, Jacob Weindling, a staff writer with Paste, and Nick Francona, a former Marine and son of Major League Baseball manager Terry Francona, sought to address the distinction between saying one is going to do something for military…
Read MoreGoogle Trends Reveals Each State’s Most Misspelled Word (So You Can Spellcheck Extra Hard for Your Clients)
We all like to pride ourselves on being multi-taskers, but being a spelling extraordinaire cannot be among everyone’s skillset. In conjunction with the 92nd staging of the Scripps National Spelling Bee, Google Trends has again revealed which words cause the most misery for the masses, with “beautiful” yet again emerging as the one that drives…
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