At this time of year, there is no going wrong when it comes to being hooked on sports, as baseball, hockey, basketball and golf give us many occasions to celebrate amazing feats. With respect to the last member of that quartet, end-users can also make great use of related merchandise, and no event provides a…
Read MoreAuthor: Joseph Myers
NHL Playoff Teams Gear Up for Postseason With Sweet Swag Giveaways
After six months of riveting regular season action, the NHL is preparing for the best time of the year—namely, the two-month quest to lift Lord Stanley’s Cup. It’s time for the playoffs, folks! Sixteen teams are vying for the coveted proof of undeniable determination and might, and many clubs are heightening their fan bases’ fascination…
Read MoreNebraska Has to Pass a Law Before Selling Promotional Products for Its Awesome New Tourism Campaign
The Nebraska Tourism Commission, looking to spread word of its state’s wonders, is doing so through an unusual hook: a slogan that declares, “Honestly, It’s Not for Everyone.” Like any good tourism board, the state wants to put that slogan (and others) on various promotional products. But it needed the State Legislature’s 40-0 vote to do so…
Read MoreTaco Bell Is Giving Away Branded Merch at ‘Hiring Parties’ to Attract New Employees
Career fairs, as most of us have likely noticed once or 10,000 times, can prove a supreme drag, as making connections with employers who will probably see hundreds of candidates does not sound like a prosperous endeavor. Taco Bell is again planning to execute a fairly unique approach to securing workers, with nearly 600 “hiring…
Read MoreDodgers Suing Promotions Company Over 42,000 Undelivered Tommy Lasorda Bobbleheads
The Los Angeles Dodgers stand as a franchise that has given us many legends. That includes managerial great Tommy Lasorda, whom the organization wishes to commend this season through a bobblehead promotion. However, instead of preparing to delight fans with the giveaway, the team is prepping for a legal battle with the company tasked with…
Read MoreCounterfeiters Now Using Fake Photos of Athletes to Sell Bogus NCAA Merch
Michigan State University shocked many observers on Sunday, defeating the top-ranked Duke Blue Devils to reach the Final Four of the NCAA Division 1 Men’s Basketball Tournament. Because of counterfeiters, though, the Spartans now find themselves stunned, as their school is warning fans against purchasing phony NCAA merch ahead of this weekend’s action in Minneapolis.…
Read MoreAnheuser-Busch Is Leaning on Its New Merch Store to Collect Better Customer Data
Anheuser-Busch Companies LLC and Anheuser-Busch InBev have lately needed to see how they will manage some of their financial holdings due to a corn syrup-centric lawsuit from MillerCoors. While that matter is way too young for us to gauge what might happen to the beer bigwigs’ bank accounts, we can confidently look at the returns…
Read MoreCardi B Wants to Trademark Her Famous ‘Okurrr’ Phrase for Merchandise, Of Course
Since the June 2017 release of “Bodak Yellow,” her major–label debut single, Cardi B has generated plenty of headlines, and the 26-year-old Grammy Award winner fully intends to gain more attention. Are you “okurrr” with that? The rapper is aiming to trademark her take on “okay” to hawk merchandise, with the commercial pursuit (you guessed…
Read MoreWe Finally Have Some Hard Data on How Ballpark Promotions Affect Attendance
Ah, baseball season is upon us, and we find ourselves enthralled with the prospects of studying stats deep into the night and discussing with our peers. America’s pastime, after all, abounds in data, particularly thanks to the ubiquity of sabermetrics. The infatuation with numbers, however, does not need to end up limited to how players…
Read MoreSelling Promo Apparel to the Fast-Growing Legalized Cannabis Market
The legalized cannabis market, through hemp-derived cannabidiol (CBD) goods alone, stands to generate $22 billion by 2022. (That’s before you even factor in legalized recreational marijuana and related goods.) That makes now a good time for promo distributors to look into selling products that pay homage to marijuana culture. So says Eric Rubin, the president…
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