Microsoft Solitaire Turns 30 With Special-Edition Branded Merch

We have not caved to the power of Microsoft Solitaire yet while stuck at home, but many have, with 100 million hands played daily around the globe, according to Microsoft. In honor of the game’s 30th anniversary, the company is releasing branded merch that, while minimal, is a nice celebratory use of promotional products…

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This Pepsi-Branded COVID-19 Testing Banner Was Maybe Not the Best Idea

We’ve chronicled numerous recent gestures that have proven touching and hopeful. While it would be wonderful to count every bit of news as a positive, a gaffe by Pepsi that found the company including its branding on a COVID-19 testing banner has reminded us that, well, these are certainly confusing times, even for marketers…

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Devo Wins for Most Creative Branded PPE

Rock icons Devo have cashed in on their weirdness over the years, and they are now using their singular identity to sell branded PPE items, with a face shield incorporating Devo’s famous “Energy Dome” headwear earning our vote as the most creative promotional product meant to combat the COVID-19 pandemic…

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A Eulogy for the Now-Dead 7-Eleven Branded Nike Shoe

Ahead of the 2020 Olympic Games, Nike had been looking to release a combo sneaker with 7-Eleven for the former’s Japanese followers, but the pandemic’s postponement of the games caused the partners to scrap the idea and decide against the possibility of giving the shoe a backup release in the U.S…

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Studios Keep Cranking Out Movie Merch Even as Film Release Dates Get Delayed

While stay-at-home orders have allowed for home-based film viewings, nothing beats heading to a theater to catch a new flick. Despite not being able to do so, we and our fellow cinephiles can still purchase movie merch tied to some of the biggest releases of 2020—even as those films see their release dates moved to later this year and beyond…

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Every Major U.S. Pro Sports League Is Now Selling Branded Masks

We’ve missed sports immensely since the middle of March, and the news of MLB’s possible July restart provides us hope. As a part of our fandom, we are also happy to report that with the recent inclusion of MLB, branded masks are available for supporters of every major U.S. pro sports league, a possible indicator of more widespread mask sales opportunities…

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