We are pretty fond of misnomers around here, with Frederic Chopin’s “Minute Waltz,” which takes no fewer than 90 seconds to play, among our favorites. Since the Grammy Awards “gift bag” has come to include items valued at more than $30,000, we are tempted to add it to our misnomers list, as that thing has come to fit enough stuff to give Santa’s sack a run for its money…
Read MoreAuthor: Joseph Myers
Bleacher Report Is a Branded Apparel Company Now, Apparently
Since its 2007 inception, Bleacher Report has come to epitomize coverage of the sports and sports culture worlds. But noting which players find themselves on the trading block and who is the biggest prize in the free agent market, among other observations, is not all that the Turner Broadcasting System-owned website should receive praise for…
Read MoreHow Nutella Is Using Custom Merch to Drive People to Its Stores
We admit that we laughed a bit upon learning that today is National Shower With a Friend Day, apparently, but we confess that we revised our shopping lists when reading that it’s also World Nutella Day. We know there’s always room for Jell-O, but everyone who can should make ample space for the hazelnut spread,…
Read MoreTinder Has Its Own Branded T-shirt Collection Now
What would the world be without Tinder? For one thing, the global news cycle would be far less interesting or disturbing, depending on how one chooses to categorize some of the most recent stories involving the six-year-old dating application. With the ultimate commercialized observance, Valentine’s Day, a little more than a week away, the Tinder…
Read MoreSnoop Dogg Facing Legal Challenge From Toronto Maple Leafs Over Cannabis Company Logo, Branding
When they visit Little Caesars Arena tonight to face the Detroit Red Wings, the Toronto Maple Leafs would love to focus solely on their immediate competition and the other foes they will face as the NHL playoff race intensifies. However, the historic franchise has another sort of opponent that it’s looking to skate past: Calvin…
Read MoreNFL Gets Go-Ahead to Seize Counterfeit Super Bowl Merch in Atlanta
Many people have affectionately come to refer to Atlanta as “Hotlanta,” but the NFL wants to make sure that the modified name refers only to the Georgia city’s temperatures and not the quality of the merchandise sold in conjunction with Super Bowl LIII. Beginning today and lasting through noon on Monday, the league—thanks to a…
Read More‘Corporate, Soulless’: The Devolution of the Super Bowl Logo
Like the combatants who take part in the Super Bowl, not every logo that represents the Big Game can prove a winner. If you have lately found the Super Bowl logos to be rather nondescript and not befitting of the pageantry involved in the gridiron clash, you’re in good company. Todd Radom, who had a…
Read MoreOreo’s Big New Promotional Campaign Involves Branded Roombas, Tons of Other Merch
While we might never know the origin of the name Oreo, with even the folks at Nabisco unsure over the reasoning behind the designation, we do not need to have that information to appreciate the goodness in each sweet treat. As the world’s favorite cookie, Oreo is preparing to remain the cream (or, in this…
Read MoreSelling Promotional Pens and Writing Instruments: 3 Things to Consider
Owing to the ubiquity of writing instruments, some observers might think that it requires little effort to sell them. But if distributors want to up their pen sales, there’s a few things they’ll need to know. Promo Marketing connected with Bill Mahre of ADG Promotional Products and Amy LaPlante of Pilot Pen to learn how a few practical steps can help distributors take their writing instruments sales to the next level…
Read MoreThere’s Something Weird Happening With Luxury Fashion Logos
It appears, as of late, that the representation of fashion logos has become an exercise in riskless conformity. A recent Business of Fashion op-ed argues that sans-serif fonts have become the go-to typefaces for luxury brands, so as to depict themselves as less about scripted ornamentation and more about themes like social justice and inclusivity (to the possible detriment of creativity and uniqueness). Whatever the case, it’s weird…
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