Certain celebrities always seem on the go, doing whatever they can to build their brand or support a worthwhile cause. At 78-years-old (we think he will easily live to be 200), Chuck Norris, who remains an incredibly profitable spokesperson for businesses such as Fiat, registers as one such individual. He founded the United Fighting Arts…
Read MoreAuthor: Joseph Myers
How a Promotional T-shirt for a Town of 6,000 Made It to ‘Stranger Things’
When a town’s chief claim to fame is being the birthplace of the man who coined the term “spelunker,” any chance to gain renown is likely a welcomed one. Such is the case with Waupaca, Wis., whose population, while growing, has barely eclipsed 6,000 residents. No matter, the tiny city found itself on a T-shirt in “Stranger Things,” the hit Netflix series…
Read MoreThis New Promotional Plush Bat From Ozzy Osbourne Is Brilliant
Ozzy Osbourne chose to mark the occasion of his most infamous metal moment by releasing a promotional plush bat that, yep, has a detachable head. The branded plush, a callback to the iconic set in which Osbourne bit the head off a possibly still-living bat, sold out of its first run…
Read MoreSmall Drinkware Maker Sued by NHL Over Stanley Cup Beer Mug Is Fighting Back
The NHL is waging a trademark violation war against The Hockey Cup LLC, contending that the Illinois-based company is jeopardizing its brand integrity by hawking a mug dubbed the “Stanley Stein.” Now, it appears that the small drinkware company won’t be backing down from the NHL’s litigation threat…
Read MoreStephen Colbert Is Selling a Mug to Benefit Government Workers Affected by Shutdown
Given that he’s had an ice cream flavor, a spider and a treadmill named after him, not to mention his healthy collection of awards and honors, one can safely presume that Stephen Colbert won’t soon see his popularity dip. Americans often rely on humor to manage troubling times, and the U.S. federal government shutdown that…
Read MoreSpector & Co’s Loic Lefebvre on His First PPAI Expo Exhibitor Experience
When Loic Lefebvre went to bed Tuesday night, he did so feeling “very productive.” That description sounds incredibly apt, given that he is approaching his one-year anniversary as vice president of sales, North America, for Spector & Co. (booth No. 4737). Appearing at his initial PPAI Expo, the ambitious go-getter is eagerly taking in attendees’ reactions…
Read MoreVince DiCecco’s 5 Sales Secrets for Promo Distributors
On Tuesday at the PPAI Expo 2019, Vince DiCecco, president and owner of Your Personal Business Trainer Inc., shared five sales secrets for promo distributors navigating the ever-evolving economy…
Read MoreWest Virginia University Joins Other Schools in Questioning Alliance With Badger Sportswear
When the Associated Press last month issued a report detailing shipments from a Chinese labor camp to a U.S. apparel supplier, Promo Marketing looked at higher learning institutions’ decision to part ways with the goods provider, Badger Sportswear, concluding our analysis by mentioning the possibility that other schools might likewise end their alliance. Three weeks…
Read MoreUniversity of South Carolina Gets New Logos in Battle of USCs, But Not Everyone Is Happy
The University of South Carolina has a fight on its hands, as it has met with resistance due to its Jan. 9 decision to unveil logos it hopes will help it claim abbreviation distinction after years of competition against the University of Southern California…
Read MoreKitchen and Household Products Sure to Win Hearts
Owing to their overall busyness, be it helming a business, having a thriving social life, rearing active children or engaging in a vast number of other pursuits, many end-users spend significant time away from their dwelling places. Since home will likely…
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