The Story Behind Pantone 448 C, ‘the World’s Ugliest Color’

Back in 2012, the Australian federal government lobbied hard to change the description of Pantone 448 C from “olive green” to “drab dark brown” after the country’s olive association expressed concern that being tied to the color would damage olives’ reputation. That’s when it became obvious we had a forerunner for the title of “the…

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Amazon Is Mailing a Print Catalog—Are You?

Thanks to the business acumen of founder/chairman/CEO Jeff Bezos, Amazon, the Seattle-based behemoth, has enjoyed quite a 24-year existence and has not left many boxes to check off in its quest for complete commercial domination. The latest stroke of economic bravado comes in the form of the company’s first-ever print catalog for holiday toys, which…

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The 76ers Partnered With an Xbox Game for a Weird But Fun Cross-Promotion

Thanks to last year’s 52-win season and second-round playoff appearance, the Philadelphia 76ers have begun to honor the commitment of fans who have chosen to “Trust the Process.” Pundits are predicting that the team will be a perennial title contender, making the Eastern Conference club a marketing match for numerous sponsors. Ahead of the Nov.…

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After Success of NYPD Merch, London Police Turn to Promotional Products

Despite its cultural and historical clout, which last year led CNN Travel to dub it “the world’s greatest city,” London is not above admitting that it can be an impressionable city. Proof of that comes from the recent announcement by its Metropolitan Police Service that it will follow an example set mainly by the New York Police Department (NYPD) by selling branded promotional products…

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