Maybe I can place the blame on my occasional preference for formality, as I have always preferred using the “doughnut” spelling instead of the “donut” one. Quite aware of the power of effective branding, though, I will never knock the move by Dunkin’ Donuts to go for the colloquial version. However, I can question and…
Read MoreAuthor: Joseph Myers
Why Metallica Wants Fans to Dig Out Their Old T-shirts
Since their 1983 debut release “Kill ’Em All,” Metallica have engaged in an all-out welcomed attack on eardrums, rocking out before fans all across the globe—including those at the Wells Fargo Center in Philadelphia last week—and scoring six chart-topping studio albums. Their last disc not to reach the number one spot, 1988’s “…And Justice for…
Read MoreThe Killer Branding and Merchandise at Starbucks’ First American Sign Language Store
Starbucks is making another move toward complete inclusivity with the Signing Store, a location geared specifically toward deaf and hard-of-hearing customers. The store’s staff is fluent in American sign language, while the branding, signage and merchandise carefully incorporate elements of sign language to create a unique and welcoming experience…
Read More8-Year-Old Girl’s Anti-Bullying T-shirts Are Your Feel-Good Story of the Day
At only 8 years old, Kody Teet already possesses enough maturity and compassion that one could say plenty of adults should line up to hear her message. The Toledo, Ohio resident has become an anti-bullying crusader through her apparel-based take on a popular movie quote, issuing T-shirts that declare “You Can Sit With Us.” The…
Read MoreOh, Hey, Avril Lavigne Is Back and She’s Got Charity T-shirts to Fight Lyme Disease
Aside from concerts and occasional public relations appearances, musicians tend to be islands with respect to interacting with the public, but Avril Lavigne, whose 2002 debut album, “Let Go,” singled her out as a skater punk star, has again proven rare by saying “I’m With You” to those outside her inner circle. Through Friday, the…
Read MoreHere Are All the States Where It’s Illegal to Wear Political Apparel to the Polls
November 6 will undoubtedly prove a pivotal day in America’s political history, with Republicans looking to retain control of the House of Representatives and the Senate, and Democrats looking for momentum-building victories to catapult their chances in the 2020 presidential election. The parties’ voters will eagerly cast their say on the future of the country,…
Read MoreBalenciaga Learns the Hard Way That Those Little Tree Air Fresheners Are Copyrighted
Over its 99-year history, Balenciaga has enjoyed considerable clout as a fashion bigwig, with fellow designer Christian Dior dubbing its namesake, Cristobal Balenciaga, “the master of us all.” If, however, the Paris-based luxury fashion house continues to end up in trademark trouble, one might be tempted to christen him and his workforce “the imitators of…
Read MoreTaco Bell Is Giving Away Limited Edition Xbox One X Consoles With a Special Promotional Twist
We here at Promo Marketing have covered Taco Bell so much lately that—given our very impressionable appetites—we fully expect for our waistlines to pay the oh-so-acceptable consequences. While we bask in our bulk when not on company time, we could certainly see ourselves housing some tacos as we play video games because, well, dishes and…
Read MoreMilwaukee Business Cashes In on Brewers’ Playoff Run Through T-shirts
Dating back to the 2008 season, when they dropped the National League Division Series to Promo Marketing’s beloved Phillies, the Milwaukee Brewers have turned in mostly solid campaigns, with this year’s 96 wins garnering them their first division title since 2011. Not only are they inspiring pride among fans of small-market baseball as they contend…
Read MoreAmerican Airlines’ Logo Is Too Basic to Copyright, Apparently
Already the owner of a registered trademark for its logo, American Airlines Inc. has been vying for copyright registration since 2016. Having met with rejection once each in 2016 and 2017, the world’s largest airline could not prove earlier this year that the third time is the charm, as the U.S. Copyright Office again grounded…
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