How COVID-19 Is Impacting Music Merchandise Businesses

More than a month-and-a-half since the cancellation of South by Southwest, individuals in the music merchandise space have further seen their livelihoods jeopardized because of canceled or postponed tours. That has forced many to rely upon online merch sales to offset lost sales, though that alone may not be enough…

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Selling Promotional T-shirts: Meaningful Messages and Long-Term Trends

Apparel suppliers with the technical capability to do so have added face masks and other personal protective equipment to their offerings. And while those items might be seeing the bulk of interest and orders right now, other branded apparel still has a role to play. That’s especially true of T-shirts, which have played a critical role in…

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