As tonight marks the start of the NBA regular season (let’s go, Sixers!), we here at Promo Marketing have entered our favorite time of the year, as all four major sports are now sating our enthusiasm for pulse-racing performances, upset victories and legacy-defining efforts. We mean no disrespect at all to hoops, hockey and gridiron…
Read MoreIn the 10 days since its U.S. release, “A Star Is Born” has gotten a ton of praise, owing to critics’ and moviegoers’ esteem for the characters portrayed by Bradley Cooper and Lady Gaga. It’s generated copious tears, thanks to its tale of love and loss. And it’s led to considerable calls for merchandise to…
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We consider ourselves fairly open-minded people here at Promo Marketing, but if anyone—even our illustrious sales colleague Rob Margulies—expects for us to alter our choice for the best band ever, that person will have to walk down a long and winding road of disappointment. Our ears and hearts will forever find themselves fixated on The…
Read MoreTimes being what they are, stamps do not receive enough press, much to the dismay of philatelists everywhere. However, come January, the affixers could become a sticky subject, as the board of governors for the United States Postal Service (USPS) yesterday sought permission from the Postal Regulatory Commission to up the cost of a First-Class…
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The college football slate is intensifying, and collegiate hoops soon will commence, meaning that higher learning institutions across the country have many squirrelly matriculants who are hoping their teams will reward their rabid fandom. At Western Kentucky University, enrollees rely on the mascot Big Red to enhance their enjoyment, but they have also been calling…
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Select bars in the New York tri-state area are now serving IHOPS Pumpkin Pancake Stout, marking yet another news cycle entry for IHOP in what has become an interesting period of branding bravado for the restaurant chain…
Read MoreWith Election Day occurring four weeks from tomorrow, it is no secret that candidates are seeking competitive edges in their respective races, with many pundits feeling the results could prove quite influential in determining the country’s course. As the highest-ranking Republican woman in Congress, Cathy McMorris Rodgers, who has earned that distinction by chairing the…
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The product selection is a masterclass in targeting a millennial audience through promotional merchandise. In addition to the usual T-shirts and mugs, there are embroidered snapback hats, ridiculous Cup Noodles costumes for people and dogs, a cleverly designed Top Ramen pillow and a giant Cup Noodles inflatable. But nothing compares to the neon sign…
Read MoreWhen MoMaCha opened its doors in April to serve as a combination teashop and art gallery, the higher-ups at the Museum of Modern Art (MoMA) found the space’s name pretty sketchy, filing a trademark infringement lawsuit. On Friday, those bigwigs were able to color their case credible, as a Southern District of New York judge…
Read MoreHere in Philadelphia, we do not often use the word “soft,” usually reserving it for mentions of the pretzels for which we are well-known and the sort of ice cream for which we go crazy every summer. No, folks, we are resolute residents who often feel the need to rebel against every swipe thrown our…
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