Come January, Dunkin’ will drop the “Donuts” from its name, with branded cups and other items already ushering in the chain’s change. In its press materials, the company hinted at some creative ways it plans to use its new logo and wordmark for promotional items…
Read MoreAuthor: Joseph Myers
’80s Retro, Punk-Rock Denim and a $450 Bicycle: Promo Trends From Taco Bell’s Fall Merch Collection
National Taco Day is Oct. 4, and Taco Bell is celebrating early with the release of a new fall merchandise collection. We took a look at our three favorite items from the collection: a one-of-a-kind denim jacket, an ’80s retro fleece blanket and a very expensive bicycle…
Read MoreS’well Gives 320K Reusable Water Bottles to New York City High Schoolers in Move to Cut Plastics Waste
Students across the country will be capping their first full month of school on Friday, with the enrollees surely having taken in compelling lessons they will carry with them throughout the year and beyond. Sarah Kauss is so keen on keeping them mindful of one such vital duty—their responsibility as protectors of the environment covered…
Read MoreThe Wait Is Over! Bud Light Promotional Beer Fridges Open After Browns’ First Win in 635 Days
Thanks to last night’s heroics by rookie quarterback Baker Mayfield, the Cleveland Browns overcame a 14-0 deficit to down the New York Jets, 21-17. The victory snapped a 19-game winless streak and, more importantly, unlocked the promotional beer fridges Bud Light had placed around Cleveland in preparation for the milestone occasion…
Read MoreHere’s a Look at the T-shirts Raising Funds for Hurricane Florence Relief
Hurricane Florence dissipated yesterday, 19 days after its formation. As is typically the case with major storms, its aftermath will last far longer than that nearly three-week stretch, with residents of North and South Carolina particularly poised to return their lives to some semblance of normalcy. Thanks to a number of initiatives, including T-shirt fundraising…
Read MoreInstagram Is Beefing Up Its E-Commerce Capabilities
As Instagram nears its Oct. 6 birthday, perhaps its overseers are experiencing the commercial version of the seven-year itch. Though they have a highly popular social networking platform on their hands, with more than 800 million users and over 200 million devotees to its eponymous Stories feature, they know, like every other business should, that…
Read MoreSomeone Bought Most of Lehman Brothers’ Leftover Promotional Products and Is Selling Them on eBay
When we here at Promo Marketing reflect on 2008, our minds turn to sports, as that year yielded the second World Series title for our beloved Philadelphia Phillies. Our jubilation aside, the calendar was largely unkind when one elects to focus on the biggest economic events from a decade ago. The bankruptcy filing by Lehman…
Read MoreMore Public Schools Are Requiring Uniforms Than Ever Before
The National Center for Education Statistics found that 21.5 percent of public schools in America mandated uniforms two years ago. That figure represents a 7.7 percent rise in public school uniforms since 2006, and therein we can find plenty of opportunities not only for people to address the on-location benefits of encouraging uniformity but also the far-reaching economic possibilities…
Read MoreFormula 1 Pushing to Settle Logo Dispute With 3M
The Formula One Group is already smarting over second-quarter revenue and operating income declines, but those diminished totals might signal only the beginning of a period of financial frustration for the motorsport titan. Due to a logo controversy that its brand torchbearer, Formula 1, is facing, the Liberty Media-held entity might see its assets dip…
Read MoreNot Yet, Cleveland: Bud Light Rules Browns Tie Not Enough to Open Promotional Beer Fridges
Despite a valiant effort, the Cleveland Browns could not conquer the Pittsburgh Steelers, with a blocked field goal in overtime sealing a 21-21 tie. In going from supporting a team with a losing streak to one with a winless stretch, many fans had hope Bud Light would unlock the victory fridges it had placed in and around Cleveland watering holes, but the beer company made it clear fans would have to wait for an actual win…
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