More than three million film fans have subscribed to MoviePass, a seven-year-old ticketing service that, for a $9.95 monthly fee, allows said aficionados to see a movie each day. As with many companies, though, times are tough for the subscription service, and its overseers are looking to establish a happy plot and not a tearjerking…
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Though Boston also covets the crown, we here in Philadelphia will always deem our turf “the cradle of liberty.” Fortunately, for Philadelphians, that freedom does not extend to lawbreakers, though, and its U.S. Customs and Border Protection (CBP) officers have proven productive this year, recently announcing their successful suppression of counterfeit peddlers. Their efforts netted…
Read MoreMovie reboots and cover versions of songs, among other forms of art, serve as ubiquitous—although not always well-executed or even necessary—reminders that nostalgia is a powerful marketing tool. Particular concepts can latch onto consumers and never let go. Budweiser and Burger King are banking on that, pairing a beloved commercial from the latter and a…
Read MoreIf our name had not made this apparent, we must confess that we here at Promo Marketing love every inventive promotional campaign that businesses enact. Exactly two weeks ago, we took at a look at how Domino’s Pizza is helping its wares stay intact through its pothole-paving efforts. And, now, we have the added pleasure…
Read MoreOwing to its 2009 induction into the Madison Avenue Advertising Walk of Fame and acknowledgment by Forbes.com as one of the top-10 best-ever tourism marketing campaigns, we will always revere the “Virginia Is for Lovers” slogan that the commonwealth has called on since 1969. Such is our devotion to poetic license, too, that, thanks to…
Read MoreNobody can deny the ubiquitous presence of social media marketing, so it is compelling to inspect which channels have proven most effective for B2B marketers. LinkedIn, which 97 percent of B2B marketers use for their content marketing efforts, took the top spot in a Content Marketing Institute survey…
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Author and motivational speaker Felice Leonardo Buscaglia opined that “Change is the end result of all true learning.” The University of Southern California professor must not have met too many Amazon shoppers before passing away in 1998, as a few might have vehemently objected to his stance. That possibility became apparent recently when their favorite…
Read MoreIowa, just as it proved to be in “Field of Dreams,” is going to be a bit of heaven for next week’s crowds at the Coca-Cola Collectors Club convention—all thanks to promotional products. We can definitely drink to that…
Read MoreAuthorities in Hong Kong and Shenzen seized large quantities of counterfeit World Cup gear, including 180,000 pieces of apparel (57,000 of it jerseys), 29,000 bags, 1,000 hats, 50,000 pairs of shoes, and 3,000 T-shirts…
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As summer approaches, nobody can accuse the Supreme Court of the United States of succumbing to a June swoon, with the nation’s highest federal court having rendered decisions in nine cases. Its most recent task came yesterday through Minnesota Voters Alliance v. Mansky, a scrap that dates back to November 2010 and that the judges…
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