Now that the 2018 FIFA World Cup has begun with host nation Russia’s 5-0 victory over Saudi Arabia, the 21st staging of the international football tournament lends itself nicely to a numbers analysis. Over the next…
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The Detroit Tigers have yet to give their fans much to roar about this season, as their 31-37 mark puts them in third place in the American League Central Division. To pull off an unexpected climb and prevent the Cleveland Indians from notching their third-straight division title, the team might just need Rally Goose, its…
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Though he might start to feel some heat for being behind schedule, Elon Musk can still say, to some degree, that he is a man of his word. On Saturday, the Boring Company CEO partially made good on his vow to supply end-users with flamethrowers, as consumers blazed a trail to his brainchild’s Los Angeles-based…
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JCPenney announced that it will launch Fanatics Inc. shops in 325 of its stores, in an ambitious plan to sell team apparel. The company plans to open another 325 Fanatics shops by September, further solidifying Fanatics’ footprint as a titan in licensed pro sports merchandise…
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Based on the results of a simultaneously lauded and lambasted tweet, IHOP will soon supposedly christen itself “IHOb,” with an explanation of the new letter’s meaning coming Monday. Whether this is a real name change or an elaborate ploy, we can appreciate the way in which the restaurant chain used its logo to strike viral marketing gold…
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While pundits are pondering where this year’s NBA draft hopefuls will land, New Era removed any mystery over what they will wear when commissioner Adam Silver shakes their hands, issuing promotional hats that could serve as inspirations for the promotional products industry at large…
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Health Canada yesterday announced the recall of promotional onesies that the NHL’s Ottawa Senators had co-branded with Canadian Tire. Offered through a voucher on the Senators’ website, the items are being recalled due to a possible choking hazard, though no injuries have been reported…
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The U.S. appears poised to announce on June 15 the list of imports subject to 25 percent tariffs on $50 billion worth of Chinese goods, with that looming date’s likely repercussions leading to immense backlash from China over the weekend. That move follows and cancels out a May 21 announcement that the tariffs would be put on hold, which itself followed months of speculation as the White House played a game of high-stakes economic chicken with China…
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According to Adobe Digital Insights’ look at Adobe Analytics information, the NBA Finals contenders have already made their ownership groups far richer thanks to enhanced branded merchandise sales attributable to their postseason prowess. The data also shows how teams do in merch sales at other stages of the playoffs…
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his year’s February 4 Minnesota matchup between the Philadelphia Eagles and New England Patriots in Super Bowl LII lived up to its hype as a potential clash for the ages, and counterfeiters likewise sought distinction on that day. However, many would-be lucrative deals ended up dashed, as authorities seized some $20 million in counterfeit merch. Yesterday, a Minnesota judge ruled the items could be donated to charities rather than destroyed…
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