Many of these misspellings will inspire incredulous reactions while others will have people saying, “I can’t spell that either.” All of them, though, remind us that proofreading, a huge element of the promotional products realm, will never lose appeal, especially if we are tackling “apparel,” which the good folks in West Virginia have trouble stitching together properly…
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The NFL took to Twitter to show Baker Mayfield and his fellow rookies—each given a minute to tend to the task—paying creative homage to the squads that chose them last month, but a combination of short-term memory lapses and lackluster dexterity made the clip an unintentional comedic showcase…
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A little more than two-and-a-half years have passed since then-president Robert Kelley announced that the University of North Dakota would make its athletic programs’ nickname the Fighting Hawks, with the majority vote-getter replacing the Fighting Sioux. Yet, in a bizarre set of circumstances, the school must continue selling a handful of merchandise bearing the old Fighting Sioux name and branding…
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Red Antler, one of the hottest branding agencies in the business, recently unveiled its secrets for deciding on a company name. We asked promo distributors Zorch and BrandVia to weigh in on Red Antler’s advice, and for the stories behind their names. They were happy to oblige…
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With the USPS set to launch scratch-and-sniff stamps, we began to wonder which promotional products might benefit from a similar treatment and which should definitely resist the urge to be nosy about our noses’ inner workings. Just for fun, here are three examples of goods that would be more awesome and three that sound downright terrible in scratch-and-sniff form…
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Philadelphia will never find itself short on claims to fame, but one contribution that many people might not know about is that it served as the destination Elon Musk chose when seeking an undergraduate education. Matriculating at the University of Pennsylvania, the South African earned two bachelor’s degrees before going on to become the business…
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We’ll never forget how Michael Jordan earned his final title, as he drained a jumper with 5.2 seconds left on June 14, 1998, to give his Chicago Bulls squad its second three-peat at the expense of the Utah Jazz. Nike wants its fans and aficionados to remember that moment, too, and is calling on smart…
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On May 25, one day after the 18th anniversary of the release of “Mission: Impossible 2,” the action-packed picture that helped her gain box office draw status, Thandie Newton will again assist a lucrative movie franchise when “Solo: A Star Wars Story” opens nationwide. Portraying Val Beckett, the wife of and a crew member for…
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Dating back to 1834, when members of the Cumberland Presbyterian Church founded it as Cane Hill School, the University of the Ozarks enjoys renown as the oldest higher education site in Arkansas. The Clarksville campus routinely receives regard as a U.S. News & World Report top tier destination, meaning that marketing its amenities finds employees…
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As impressionable consumers, we never figure to stop seeking stuff that will give us clout, be it among our neighbors, relatives, colleagues or, dare I say, rivals. Because of our constant call for quality goods, businesses are always, well, busying themselves with the task of making lasting impressions on us, usually through products that show…
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