When Promo Marketing’s editorial and sales teams gathered last week for an extensive day of meetings, group president Marc Held asked the attendees to share the names of those who deserve distinction as thought leaders. Having written about him for this very newsletter and growing increasingly aware of his clout, I offered Jeff Bezos, who…
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If you have gone some time without coming across a feel-good tale, perhaps the following account will end your hiatus. Thanks to an alteration in New York State’s business laws, 11,000 counterfeit jackets seized in 2016 are going to local charities, with special needs workers tasked with covering and camouflaging bogus logos and labels. Initial…
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Two months after it knocked down its longtime competitor, Pizza Hut, to become the leading pizza chain domestically and internationally, Domino’s Pizza is again making headlines thanks to a practice that dates back 41 years. Come Tuesday, the massive moneymaker figures to help Christie’s fetch some dough, as the auction house will be accepting bids…
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Thanks to their combined connotations, colors will always make for interesting topics when businesses market goods, as the entities constantly want to attract consumers with suggestive hues. While those shades can also prove effective for companies when they plot logo schemes, the shapes of the signifiers deserve analysis, too. A recent analysis by blueleadz looked…
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If a baseball player were to succeed 42 percent of the time he ventured to home plate, we would laud him as a true wonder, as only eight players have accomplished that feat in a single season, and none has reached that mark as his career average. In the sales world, though, triumphing at that…
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Whenever a tragedy involving children and/or young adults occurs, grieving parties might enlist many methods to try to make sense out of the matter. For cartoonist Bruce MacKinnon, that meant calling on one of his…
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Out of the 31 National Hockey League teams that took to the ice this most recent regular season, nobody had lower expectations placed on them than the Vegas Golden Knights. As a new franchise, the Nevada bunch stood no chance of competing against established Western Conference foes, many naysayers proclaimed, and would certainly mimic the…
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One could certainly say, and make a horrible pun in the process, that Don Thompson has an eagle eye for finding noteworthy golf balls. With approximately 15,700 of the dimpled delights, the Wisconsin inhabitant…
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In his 1711 poem “An Essay on Criticism,” Alexander Pope declared, “To err is human; to forgive, divine.” While those sentiments serve us well in an assortment of situations,…
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We often hear that numbers don’t lie, and Major League Baseball (MLB), through its adoration of sabermetrics, is looking to pound home that point more profoundly. If we were to look at his figures even casually, we could see that Jackie Robinson would serve as support for those whose allegiance lies with statistics as the…
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