Having advanced to last year’s Stanley Cup Finals (how I wish, as a Philadelphia Flyers fan, that they had beaten the Pittsburgh Penguins!) and residing in second place in Central Division play this season, the Nashville Predators are vying to become one of the NHL’s most revered franchises. Filling Bridgestone Arena at a 100.6 percent…
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Not One to Chicken Out, KFC Expands Marketing Clout With DIY Drone for Indian Consumers
Due to last week’s Las Vegas-situated PPAI Expo, yours truly has developed a greater interest in traveling a tad more. I will likely never come down with wanderlust, but I know a few spots will tempt me and make me yearn for airplane snacks, room service and sightseeing excursions. Thanks to Kentucky Fried Chicken (KFC),…
Read MoreThe World’s Largest T-shirt Is the Size of a Baseball Field
We here at Promo Marketing love hearing about big deals no matter whether they are the kind that yields financial windfall for companies, especially those within the promotional products industry, or are the sort that makes life on this third rock from the sun even more amazing thanks to their ingenuity. While the former variety…
Read MoreHot Dog! NFL Will Donate Eagles T-shirt Proceeds to Philadelphia Schools After Pressure From Players
With 32 franchises whose valuations each check in at more than $1 billion, the NFL definitely deserves distinction as an economic Goliath. However, the powerhouse will never be above serving as the opponent to those who want to emulate David and regulate its reach. Yesterday, as they prepared for what they hope will be a…
Read MoreFiona the Hippo Continues Run of Promotional Products Stardom With Reds Bobblehead
Because of four-straight losing seasons and three-consecutive last-place finishes, Cincinnati residents have had a rough run recently when rooting for the Reds. The diamond occupants dropped 372 games over those campaigns, further encouraging the fan base to yearn for a return to the glory days of the 1970s, when the Big Red Machine clubs tallied…
Read MoreDallas Cowboys Legend Darren Woodson Tackling Bogus Merch Through CounterFind Business
Owing to the rivalry between the Super Bowl-bound Eagles and the Dallas Cowboys, folks here in Philadelphia find it nearly impossible to commend individuals who have any affiliation with the Texas-situated franchise. (I know people who thought having Hall of Fame quarterback Troy Aikman, who spent his entire career with the Cowboys, as one of…
Read MoreHow One Apparel Company Turns Micro-Moments Into T-shirt Gold
Aside from the New England Patriots’ 35-14 throttling of the Tennessee Titans, last weekend’s slate of National Football League (NFL) playoff matchups yielded amazing tilts, with the Jacksonville Jaguars, Minnesota Vikings and Philadelphia Eagles winning their games in thrilling fashions. Priding itself on preserving “the best moments in sports with fun, clever T-shirts,” BreakingT scored…
Read MorePrime Line Scores PPAI Gold Award for NAPCO Media Collaboration
The culinary, sports and entertainment worlds have given us some absolutely fantastic duos, with peanut butter and jelly, burgers and fries (are you hungry yet?), Joe Montana and Jerry Rice, Michael Jordan and Scottie Pippen, Abbott and Costello and Laurel and Hardy as notable examples. (Our apologies to the “Bennifer” and “Brangelina” camps for their…
Read MoreLive From Las Vegas: Day Two at PPAI Expo
We have all heard that what happens in Vegas should stay in the lauded resort city, but when it comes to the PPAI Expo, keeping quiet about the proceedings is akin to being a gazillionaire and not sharing a penny. Simply put, the gathering has so many enriching experiences that “mum” is definitely not the…
Read MoreGiving Them Their Filling: Amazon Offering Merch-Inclusive Oreo Cookie Club Subscription Box
In its commercial quest to conquer the cosmos, Amazon has amazed many consumers and irked its fair share of competitors. While the latter set will surely continue to attempt to counter the company’s dominion in 2018, the former group figures to rejoice as founder/chairman/CEO Jeff Bezos and his hires conceive more means to enhance customer…
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