Thanks to a stellar 14-year stint with the Boston Red Sox, a stretch that yielded three World Series titles, David Ortiz will hold hero status in Massachusetts for the rest of his life. The owner of one of baseball’s sweetest swings ever will likely enter the Hall of Fame four years from now as a…
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Minnesota Museum Scores Marketing Win Through ‘Stranger Things’ Apparel Connection
I must admit that I have yet to watch an episode of “Stranger Things,” but, based on the buzz that the Netflix show has generated, I intend to rectify that oversight quite soon. Whenever…
Read MoreDressing the Part: Hidden Valley Ranch Unveils Clothing-Heavy Holiday Merchandise Collection
I have always been an olive oil-only indulger when eating salads, but I definitely appreciate the enthusiasm that other end-users have for dressings. I have also never been a big style buff, yet, again,…
Read More18-Wheeled Advertising: Long-Haul Trucks Are College Football’s New Marketing Machines
Decorated histories, long winning streaks and zealous fan bases make for a tremble-inducing trinity of means to give college football teams an edge over their foes. But at a time when…
Read MoreWhat Certain Locations’ Water Shortage Crisis Could Mean for Apparel Suppliers
“Water, water, everywhere,” Samuel Taylor Coleridge famously wrote in “The Rime of the Ancient Mariner,” providing in the 1834 poem a sentiment that science confirms, as water covers 71 percent of the Earth’s surface. Obviously a necessity in sustaining life, the liquid also plays a vital role in keeping consumers clothed. And although the aforementioned…
Read MoreStarbucks Wants You to Color All Over Its New Holiday Cups
To those who go gaga for java, Starbucks, with more than 26,000 global locations, holds a warm (and often sugary) place in their hearts. That affection takes on added significance come this time…
Read MoreAlumnus Loses Apparel Lawsuit Against Ohio State University
Now that the calendar has turned to November, college football fanatics will intensify their scrutiny of every play as teams vie for spots in conference title tilts and the four-squad playoff that will yield…
Read MoreA Cup Monster Dubbed ‘Grounds’ Among Measures Urging Starbucks to Enhance Sustainability
An inspection of Starbucks’s recent annual financials would lead one to believe that October, which commences its fiscal year, figures to start yet another immensely successful stretch. As we say…
Read MoreCowboys Star Dak Prescott Shows How to Raise Funds With an Unlikely Fashion Accessory
In many ways, I am a typical Philadelphia sports fan in that I nurture disdain for most of our teams’ division rivals past and present, with the Pittsburgh Penguins and New…
Read MoreDetroit Vs Everybody Brand Confronts Satirical Sports Blog Over T-shirt
Certain cities have acquired hit-and-miss identities due to the combination of enthralling and appalling events that have come to comprise their histories. Philadelphia—Promo Marketing’s metropolitan base—definitely finds itself among those municipalities with mixed records…
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