Many companies captivate consumers by regularly adding promotional components to their offerings, with McDonald’s Happy Meals and cereal manufacturers’ box inserts particularly resonating with yours truly. (Does anyone else…
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Charleston has long enjoyed consideration as a prominent commerce location, with Promo Marketing solidifying that estimation just this week through a Power Meeting stop in South Carolina’s oldest and largest city. Its eponymous port plays a huge role in helping end-users to believe in Southern hospitality, but it also allows lawmakers to take to task…
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While athletes and authors have always dominated my “I Wish I Could Meet” list, I have lately been pondering adding a few less famous people to the pile, believing that for every imagined conversation with…
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Because of their incredible skills and often exorbitant salaries, sports fans expect athletes to give them so much, namely, among other endowments, stellar efforts, bragging rights and coveted championships. While…
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The National Basketball Association’s regular season slate commences in 11 days, and while fans (as well as general managers) are making predictions on how the hoopsters will perform, many of them are also wondering how they will look. Nike has commenced its eight-year apparel partnership with the league and has worked hard to produce innovative…
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Ever since the 1956 publication of cognitive psychologist George A. Miller’s “The Magic Number Seven, Plus or Minus Two: Some Limits on Our Capacity for Processing Information,” short-term memory has proven a prominent topic in many areas. In advertising and marketing, where the powers that be often depend on quick connections to attract customers and…
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Owing to its steadfast penchant for protecting its brand identifiers, Levi Strauss & Co. has made many attorneys’ bank accounts heftier, even earning the distinction as “the most litigious (company) in the apparel industry when it comes to trademark infringement lawsuits” through a 2007 New York Times article. The San Francisco-headquartered entity has had an…
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For most of its six-year history, Snapchat has prided itself on helping end-users pull off disappearing acts, and while Shakespeare would have us believe that brevity is the soul of wit, that line of…
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Now that we have the slate that will produce the next Kings of October (or November if the World Series goes beyond Game 6, which is scheduled for Halloween), prognosticators will ponder such topics…
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The Vancouver Canucks, who won five straight division titles from 2009 through 2013 but have made the playoffs only once in the four subsequent seasons, will not likely make much news this year unless twin mainstays Daniel and Henrik Sedin can somehow summon magic from their 37-year-old bodies and will them to a postseason berth.…
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