In the 1855 poem “Andrea del Sarto,” Robert Browning included the sagacious sentiment that “less is more,” which many of the Englishman’s artistic successors have proven with aplomb, mainly through their allegiance to minimalism. However, with respect to branding products, many industry figures find themselves inclined to shun the no-frills approach, feeling that all-out attempts…
Read MoreAuthor: Joseph Myers
Big Cereal Brands Duke It Out Over Shelf Display Materials
Imitation might register as the sincerest form of flattery for many individuals, but, in the business world, it often resounds as the easiest inspiration for litigation. Post Consumer Brands and General Mills, who hold nearly half of the ready-to-eat cereal market share, will soon engage in a legal confrontation, as the former is looking to…
Read MoreMen’s T-shirt Sizing Is Hard, and This Startup Wants to Fix It
We all know our internal makeups possess more pull, but we will always have those who feel clothes make the man. Because of ill fits and lackluster designs, many end-users could alter…
Read MorePeople Are Waiting Hours in Line for Disney Parks’ Latest Promo Sensation
Thanks to a 1789 letter from Benjamin Franklin to French physician Jean-Baptiste Le Roy, death and taxes have claimed ignoble status as life’s lone guarantees. This year, though, Disney has decided to have that duo welcome a far more positive third element as a surety, namely, undying devotion to its parks’ cinematic promotional products. The…
Read MoreOttawa Yoga Studio Keeps LaMelo Ball and Big Baller Brand on Their Toes with Logo Theft Accusation
One of my favorite college professors loved to say that while looking to stand out can prove an exhilarating practice, coming up with anything that merits classification as original can be a frustrating…
Read MoreWhat the Equifax Breach Could Mean for Promo Distributors
Promotional products industry distributors must have felt as if business would proceed as usual on September 7, with that day presumably offering early-month opportunities to generate prosperous fourth-quarter results. However, the late-summer occasion likely melted away significant chunks of their…
Read More$1.2M in Fake Hoverboards Seized in California
Despite ample warnings from experts and critics, Americans have retained an interest in a number of dangerous habits such as texting while driving, fooling around with fireworks and listening to Nickelback. Though the Consumer Product…
Read MoreA Look at the Emmys’ Lavish Giveaways to Television Stars
Sunday’s 69th annual Primetime Emmy Awards launched what amounts to a roughly seven-month period through which television and film heavyweights collect commendations for their performances and fashion senses. The…
Read MoreWhat a Minor League Hockey Team’s Logo Change Could Mean for the NHL’s Most Iconic Emblem
The Shakespearean canon contains many lines that will likely continue to inspire layered conversations long after those presently populating the planet have shuffled off their mortal coils. Juliet’s “What’s in a…
Read MoreWhat a Difference an ‘L’ Makes: Montpellier Soccer Club Gives Misspelled Jerseys to U.S. High School
As the world’s most popular sport, soccer (or association football to most of the global family) has merited such acclaim that followers frequently refer to it as “the beautiful game.”…
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