Designer Shows How Brands Can Tweak Logos to Save on Ink—and Printing Costs

In the 1855 poem “Andrea del Sarto,” Robert Browning included the sagacious sentiment that “less is more,” which many of the Englishman’s artistic successors have proven with aplomb, mainly through their allegiance to minimalism. However, with respect to branding products, many industry figures find themselves inclined to shun the no-frills approach, feeling that all-out attempts…

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Big Cereal Brands Duke It Out Over Shelf Display Materials

Imitation might register as the sincerest form of flattery for many individuals, but, in the business world, it often resounds as the easiest inspiration for litigation. Post Consumer Brands and General Mills, who hold nearly half of the ready-to-eat cereal market share, will soon engage in a legal confrontation, as the former is looking to…

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People Are Waiting Hours in Line for Disney Parks’ Latest Promo Sensation

Thanks to a 1789 letter from Benjamin Franklin to French physician Jean-Baptiste Le Roy, death and taxes have claimed ignoble status as life’s lone guarantees. This year, though, Disney has decided to have that duo welcome a far more positive third element as a surety, namely, undying devotion to its parks’ cinematic promotional products. The…

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What the Equifax Breach Could Mean for Promo Distributors

Promotional products industry distributors must have felt as if business would proceed as usual on September 7, with that day presumably offering early-month opportunities to generate prosperous fourth-quarter results. However, the late-summer occasion likely melted away significant chunks of their…

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$1.2M in Fake Hoverboards Seized in California

Despite ample warnings from experts and critics, Americans have retained an interest in a number of dangerous habits such as texting while driving, fooling around with fireworks and listening to Nickelback. Though the Consumer Product…

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