Etsy might not appear to be too keen on suppressing brand hijacking, but the e-commerce website proved Wednesday that its moral backbone is not completely crooked. With the advance of the coronavirus having become a global concern, the site removed hundreds of items that…
Read MoreAuthor: Joseph Myers
Nintendo and Levi’s Partner for Super Mario Branded Denim, Apparel
Nintendo is teaming with Levi’s to release a Super Mario branded clothing collection. The assortment consists of 11 apparel items, with a few accessories reportedly set to join the offerings. There are so many pluses to this collaboration, with a few of our favorites being the denim jacket decked out in patches, the appearance of Mario branding on the Levi’s tag…
Read MoreSonic Launched a Seasonal Branded Merch Box (and the First One Sold Out in 57 Minutes)
Businesses are looking to keep evolving, and Sonic recently added its name to the list of brands that freshened up their image. Earlier this year, the Oklahoma City-headquartered fast-food company chose a new logo, and complemented it by releasing a merch box fans could buy online. It proved to be a massive hit…
Read MoreApparel Companies Jump Into Action With T-shirts to Raise Money for Nashville Tornado Victims
Nashville has long been an advocate for sharing Southern hospitality. But this week, owing to tornadoes that struck Tennessee’s capital city, it is receiving some assistance through T-shirt companies that are directing proceeds from sales to relief efforts for the stricken communities…
Read MoreDirect Mail Marketing and Prospecting for Promo Businesses
Plenty of opportunities exist for companies to get their messages out there via direct mail, and, interestingly, those businesses can credit an influx of digital marketing approaches for that stability. To dig into direct mail for promo businesses, we talked to four experts from inside and outside the industry…
Read MoreGirl Scouts Partner With Fashion Designer for Limited-Edition Branded Merchandise
Each year, as International Women’s Day approaches, we look for promotional products that honor the various aims of the occasion. With five days until the celebration, we believe we’ve found this year’s feel-good example: The Girl Scouts’ collaboration with designer Diane von Furstenberg, who used the organization’s trefoil logo for a pair of branded items…
Read MoreThis Company Upcycles Old NBA Jerseys Into New Team Merchandise
What can an NBA franchise do with all those now-obsolete jerseys when the player on them is no longer part of the team? Calling Scott Hamlin sounds like a great start, as his company, Looptworks, upcycles the goods as branded merch, with the company’s Portland geography being particularly kind to the Trail Blazers…
Read MoreLocal Apparel Company Creates ‘Miller Strong’ Tees for Molson Coors Employees After Mass Shooting
Wednesday’s mass shooting at a Molson Coors brewery made for somber mid-week news. Today, though, brought a small bright spot, as a Milwaukee T-shirt company created tees it hopes to distribute to Molson Coors employees and raise money for a victims’ fund…
Read MoreAnother Minor League Baseball Team Roasts the Houston Astros Via Promotional Giveaway
The St. Paul Saints, a member of the American Association of Independent Professional Baseball, are planning a bobblehead giveaway that pokes fun at the Houston Astros’ trash can-based cheating tactics. Thanks to “Astro the Grouch,” the first 1,500 fans will pick up a collectible that will let them know…
Read MoreThe Tampa Bay Lightning Had Players Design T-shirts, Hats for Charity (and They Look Pretty Good!)
While the players on the NHL’s Tampa Bay Lightning deserve kudos for their skills, four of them also merit praise for their charitable involvement. Through the clothing brand ’47, the quartet helped design T-shirts and hats whose proceeds will benefit charities of their choosing. All four shirts are already sold out…
Read More