Working with substrates outside of the normal range of materials can be difficult. Thick and tough substrates, as well as delicate ones, are some of the most challenging. When you think of printing, your mind may go straight toward the most common media, like paper, vinyl, and films. However, wide-format printers often tackle a wider…
Read MoreAuthor: Kalie VanDewater
Understanding and Capitalizing on Rising Demand for Gender-Neutral Apparel
If you’ve been paying attention to apparel trends, you’ve likely noticed that a lot of fashionable brands are offering gender-neutral pieces. A high-profile example is Nike, which only created one set of “Medal Ceremony” apparel for Olympic athletes, rather than one for male athletes and one for female athletes. On a smaller scale, gender-neutral apparel…
Read MoreThe Ins & Outs of Retractable Banner Stands
According to a recent In-plant Impressions’ report, “Trends and Services in the In-plant Industry (2024),” 90% of in-plants are providing their customers with…
Read MoreUnfolding Trends: How to Use Folders and Brochures in Print and Promo Campaigns
A look into different substrates, designs, and customer verticals for distributors incorporating folders and brochures into their sales.
Read MoreHow to use Caps, Beanies and Bandannas For Headwear Promotions
An inside look at trends, applications and decorating techniques in the promotional caps and headwear space.
Read MoreManaging Color Expectations Across Print Platforms
With the steady rise of convergence across the printing industry, it’s common for print service providers (PSPs) to offer a range of solutions to their customers. From wide-format to…
Read MoreHow and When to Use Premium Brands In Your Promotions
One way to stand out in the competitive industry is to use products that come from a premium brand for your promotional campaign.
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