Last fall, I made a commitment to start using social media to see if it would help grow our business. So we set a goal of increasing our LinkedIn connections from approximately 100 to 500 by December 31.
Read MoreAuthor: Lisa Leitch
A Tale of Two Markets
While in St. Lucia enjoying a rejuvenating week of holidays, my husband Tom and I ventured into the town of Castries. There we found a market with hundreds of local merchants selling spices, vegetables, souvenirs and any wares tourists will buy.
Read MoreThinking Outside the Price
In observing a recent sales conversation, I wondered why the salesperson had automatically assumed that price and saving money were the most important factors to the CMO.
Read MoreDecisions, Decisions
I love to shop-for my business and, of course, for me! But I find that these days there are so many choices—brands, colors and styles, to name just a few—that it’s hard to make buying decisions.
Read MoreTake Offense
In these precarious and unpredictable times, you have two choices—you can deploy a defensive sales strategy or an offensive sales strategy. If you choose to run defense, you will sit and weather the storm, stop spending and buckle down for a tough year. On the other hand, if you choose to run offense, you will become proactive and savvy, and show your clients you can and will grow their businesses in 2009.
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